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Orange Uniforms

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The presentation Saturday was truly is embarrassing. A bunch of dandy pumpkins running around to a chainsaw video.

This is not to say the black (horrible) or white (best of the worst) uniforms are good.

I will never understand OSU marketing. Their solution for solving an identity crisis was to come up with an equally bad identity? So was the thinking that, “It will take fans a few years to figure out this identity sucks, too”, and that’s a few years with less heat on the administration? Or do they just think those uniforms and that atmosphere are solid? I don’t know. Anyone here have ties to marketing and know the thought process?

132 COMMENTS

  1. Didn’t somebody on here with connections to the marketing department say even Nike had different ideas for the ReBeav campaign which included old school Benny, but Bobby D nixed those ideas amd wanted to go with the shark head logo? I don’t think you need to look much further.

  2. It all comes back to Bob DeCareless, who truly doesn’t care (and/or who truly doesn’t understand how embarrassingly bad just about everything looked on Saturday on national TV). BDC gives every indication of being a guy who truly is completely “out of it”.

    The guy lives in my neighborhood. I see him taking walks on weekends, leaning forward as he trudges along, like a turtle. My kids know his kids. I wish him good luck in his battle against Parkinson’s Disease. But I can hardly stand to look at BDC anymore, in person or on TV. He really is doing serious damage to OSU athletics and OSU fans.

    Ed Ray gave BDC a 5-year contract extension in May 2011. One month later, BDC announced that he had Parkinson’s. Since that time, BDC has essentially held OSU athletics hostage, as he plays out the string and maintains the status quo (while each month collecting a very large paycheck). This sad situation is scheduled by contract to continue for three more years, until 2016. God help us.

    If a rich donor wanted to help OSU football (and basketball), the best thing he could do — in my opinion — would be to finance the buy-out and retirement of BDC. This probably wouldn’t cost more than $1 million. I wish I had the money to do this myself (but I don’t).

    Is there any chance this could be crowd-funded from long-suffering OSU football and basketball fans?

    • I’ve seen BDC around and talked to him a bit. I think he really wants to stay on but his condition is worsening. I’ve said before, I don’t see him going past next year based on what I’ve seen. I can’t see him functioning as a full time AD based on his physical condition.

      But how do you separate yourself amicably from someone who is suffering from a terrible disease? Maybe still honor his contract but pay it out over a longer time period?

    • I’m not an Econ professor, but I think the proper guidance BDC fails to provide costs the University substantial unseen dollars. Dollars which would exist in our budget if he had been a better AD. I further postulate that the cost to fire him is far cheaper than the opportunity cost of keeping him through 2016(and he intends to stay beyond).

    • ^ This x 1 million. It isn’t just terrible. It’s also lame, retarded and plain fucking stupid. Ranks up there with Randy the logger as biggest dumpster fire in OSU marketing history

      • I can proudly say that I am the son of a gypo logger…and I hate the chainsaw song. It’s an insult to actual lumberjacks. Those morons wouldn’t know a chisel tooth if it bit them in their candy asses.

        • I imagine I’m more in line with you than anyone else here, and I have to agree.

          I imagine they think a barber’s chair is just a neat story.

          I’m to the point (in football) that I just like my team. We’re here for fun, and as long as we have fun we’re good. The bar is low for said fun. So my bar is reset for the same level. New unis are neato. That we’re on TV is neato. That we give less effort in each game is… um… neato.

          If I felt like caring, then I suppose I would rail against a hoops coach who happens to be related to a president Richie Incognito doesn’t like… for his birth certificate or whatever. But I’m trying to get past football first.

    • I think the orange unis are cool, too bad they look reddish on tv. I think people are going a little hardball, and if it’s embarrassing, that’s your own stuff leaking into perception. The idea, I think, is to have an updated look and get a discernible identity for people east of Idaho who confuse the Beavs with the Ducks and Oklahoma State. So they can connect the Beavs—with orange and black—with Oregon STATE.

      My guess is only one more game with the chainsaw song.

      • That’s one more game too many. But that’s osu football for you. Keep plugging away with what you know isn’t working cause change is just too dam difficult.

      • I agree.

        The orange unis are our best. I would like them more if the pants were black. And I would like them even more if we could afford a whole stripe on any of our pants as opposed to the hiccup we have. At least the orange tops don’t have white or black sleeves like the white and black unis do. And I love the orange caps. But we’re just playing with uni stuff.

        Whoopee!

        One more game with USC’s victory dance party is six games too many. When did we have to sell our dignity for… never mind… considering crap music means we never had any dignity.

      • I agree that we need an identity, but I don’t see how three different helmets and uniforms can help establish an identity. The black helmet doesn’t have a logo, the white one has an odd shaped beaver head on it, and the orange one just has a number. Besides the fat stripes on the helmets, each helmet looks completely unrelated to the other. I doubt most casual fans outside of the state of Oregon would associate Oregon State with any of our new uniforms – or our logo. At least the OS would lead people to guess if it was Oregon State or Oklahoma State. Now they just have no idea who the hell we are.

        • I thought the orange Unis looked good in person, and think all combos would be great if they’d take all logos and numbers off the helmets. Right now things look half-assed.

          In the end I guess I don’t give a shit about what they’re wearing as long as they play sound football and kick the crap out of their opponent. So when playing like they did on Friday I prefer people be confused and/or forget who we are.

      • I have no idea who you think confuses the beavs with the ducks. They have established a completely different identity as fast and flash. I was in NYC last summer and one of the stores sold only baseball caps. It had USC and Oregon and nobody else from the PAC-12. I asked if they had an OSU cap and he said I was the first one to even request one.
        Our identity is supposed to be blue collar lunch pail. I don’t think young kids think that is cool.

        • Dood!

          It’s pretty easy. Little Bro flashes colors, (many, many colors) and we get to be called stupid like them. I too wish for separation of the two on a national scale. To be associated with a high school is poor pub.

          If you can help, please do.

        • When I go back to the midwest for visits, people will know who they’re watching when the game is on, but confuse the team colors, mascots, and which one is ‘state’ and which one isn’t if there’s discussion or references outside of game time.

          • I travel a lot. That’s pretty much the standard I see. I love wearing my retro Benny beaver hate and people invariably say “oh, the Oregon Beavers are good this year”

        • How hard is it to tell the difference? UO is University of Nike (“we tell people that”), they ARE a brand and players are molded to fit the brand (“next guy up”). UO wins more and gets to BCS bowl games. UO fans are likely to have no association with UO.

          OSU is a school with a football team that doesn’t play the game well consistently in all three phases. Not a brand, each season is an annual sojourn in search of “identity.” OSU goes to minor bowl games, and fans are likely to be either alumni or alumni family.

          What OSU football lacks, from BDC on down, is vision. Not the corney term used in politics, not an operational vision, but a target vision of what constitutes success. This vision should be used as a planning framework by BDC, Riley, all the way down to the assistants, and should provide benchmarks for assessment and decision making. It should be communicated to recruits, players, and alumni. It should also inform the marketing, that, as Angry points out, is kind of a non-durable mess.

          Certainly part of the strategy anymore is to change team-associated products up frequently so fans have to keep purchasing products on a frequent basis in order to stay current, but the execution of the orange unis is likely to end up being more of a “can you believe we tried that?” result than “wouldn’t it be cool if we brought those back again?” outcome.

    • WTF?????

      I expected to be linked to some article from last year after the Furd loss. Instead I’m linked to some crossbar (?) of a story about some kicker who matters none to his team and his struggle to get a free education and all that crap.

      Sorry… do we need to pay this gladiator slave too? Or is that just a low class, bullshit thing to do?

      You can go ahead and write that down and send it to him. Somebody doesn’t care.

  3. I’m thinking I have the right to be flat as a fan for two to five games each year. And you should all be thankful I don’t come out flat every game. There once was a span of about 28 years when I came out flat just about every game. I tried once in the late 80’s to buck the trend… and I still swear that was a catch against Hawai’i.

    But we’re already talking about “next year.” I can’t wait until next year. At least there’s next year. There’s always next year. We skipped the mathematical possibilities of still winning the Pac and going to the Rose Bowl, and we’re not even talking about being in spoiler mode.

    Just wait until next year.

    I’ve never heard that before.

    There is a broader discussion to be had about what we think college athletics are supposed to be versus the business they are. Too often I hear about how revenue sports support the remainder without any of this discussion. And it pains me to think we’ve devolved to the point of ignorance on the subject. After all, where would Nikegon be if they didn’t have a T&F program? I’ll tell you. They would be mired in mediocrity with hopes of spoiling someone’s season. They wouldn’t have a sugar daddy because daddy wouldn’t have attended the school.

    There are several SA’a who fit the mold of “future leader.” And that is what all the non-revenue sports provide–an additional opportunity to recruit future leaders. It’s not always about winning or losing. It’s sometimes about the kids who play the game.

    But an addendum to that argument is that we have a responsibility to those kids to provide them with the tools to fulfill their potential. It doesn’t matter if it’s a revenue sport or not. No SA should be made to “find their own identity” per se. They should be led and be taught to lead. And doing so will help them actually find their identity. This is not counter-intuitive stuff.

    I want my team to win every time out. And I don’t care what the sport is. I want them to be well disciplined, utilize their talent and go out and win. Instead I’m resigned to hoping maybe my team comes out and tries to compete in the face of overwhelming odds. And those odds are manufactured by the people the kids entrust with their futures.

    There are too many isolated sports within our AD which gain support from alums. There are too many which receive none. Not one kid who commits to play at my school deserves to be isolated in any way. One could say I wish for my AD to present a collegial program instead of the rag tag piecemeal program we have which is just hoping to keep its head above water.

    I will have to look more closely, but I’m thinking when I do I will find there’s not much Bobby D has done besides tread water in his time here. We don’t have a cohesive vision of who we are supposed to be as an athletic department. Under the guise of autonomy, coaches have had to go out and beg for their own teams. In the one sport where the conference has taken a leadership role, we don’t take that gift and run with it. Bobby D was gifted the projects with which he is given credit. If it wasn’t for the previous AD, we might still be talking about upgrading the east stands.

    Hoops, gymnastics, wrestling, softball, soccer, baseball… all have had success with facility upgrades for reasons other than AD leadership. Hell, we lost our softball coach to a rival. And it wasn’t so our rival could have a new head coach. It was so our head coach could become an assistant there. The city of Corvallis provides us with an actual natatorium instead of the rec pool our D1 swimming and diving program has to share with the student body.

    That’s pretty pathetic. We’ve gone in the hole for nothing but subsistence. Even a modicum of vision would have made the deficit an investment opportunity instead of just treading water. What does this teach our SAs about giving their all to reach their full potential? Why do I think they’re being underserved and disrespected? What does a lack of vision say to prospective SAs?

    Is it really Corvallis that makes it “hard to recruit” top talent to OSU?

    • Thank God for Pat Casey because he makes a liar out of those who say OSU can’t retain top notch coaches (who demand accountability of themselves, coaches, and players) or recruit well. I don’t even follow basketball, so to me that’s an non-entity. I saw one soccer game, and that was enough to last a lifetime. I’m glad but not excited when other sports do well but I recognize the need for them to represent. The scary thing is I don’t think BDC and his staffers realize how close donor and ticket holder interest in football is to the tipping point against on-going support. The first real indicator that will make an impression, I predict, is sale of tickets to the New Mexico bowl. It will be infinitesimal.

  4. Jack,

    Excellent points! I would like to point out that your statement was nearly as long as my initial paper on the tetravalency of the carbon atom and almost as interesting. You are a true prince and a scholar!!

    LP

  5. Who says Riley is no innovator? Stephen Nelson reports Ed Orgeron follows Riley’s lead and rewards his players with In-N-Out!
    Sheesh!

    And, on JoeBeav today, Riley says he was ticked off all weekend and that he failed to find ways to get the ball to Cooks enough. And, he “wonders about” the wisdom of a light practice week prior to SC.

  6. DT John Braun is done for the season and needs shoulder surgery. Not that he was any great shakes but we already had no depth at that position

    Steve Gress GT ?@stevegress19 40m Beavers will lose senior DT John Braun for the season with shoulder surgery. #gtsports #gobeavs

  7. Orange Unis were cute in a Walmart sort of way. Orange hat, shirt and pants were ok. But orange t shirts underneath, bands, socks, shoes, shoelaces, gloves and purses to match were a little too much.

  8. What was wrong with our old unis? I never fully got on board with OS instead of OSU, but I liked the font and look of those old ones a lot better. How long are we stuck with these?

    I went back and forth on the new logo but am starting to really dislike the hatchet faced beaver triangle. Beav-nado. As for the crank chainsaw song, I thought the younger generation would really get into it, but I guess its not catching on. I hate that they are trying to create a tradition of playing it before the 4th qtr.

    Also, really sucks to hear about the recruits breaking their commitments. The O lineman was one of our only 3-star kids.

  9. Completely embarassed to be an Oregon State alum right now. OSU is losing to Concordia. BDC has sunk the athletic dept. to all time lows. We cannot afford to be stuck with this assclown until 2016. He needs to be fired this year before the damage is irreparable. The fans look ashamed to be there. BDC deserves to be exiled and all record of his ever having anthing to do with OSU destroyed from the records. He is shattering and wasting our childrens’ lives. For the love of this State and future generations Ed Ray must act this year and quit wasting all our precious time!!!!!

    • Concordia game was worse than I thought, looks like Craig’s warriors took their first lead of the game with only 9 minutes left, so it wasn’t even a case of losing a 25 point led when the scrubs were in there.

      One of CR’s comments after the game was that “last years team would have lost this game”. Huh? I guess it’s improvement, at least he didn’t blame Jay John’s players, but I’m sure he wanted to!

  10. You bitched about OSU not allowing Nike to rebrand us, blaming the marketing department for being clueless and behind the times. Now, Nike has rebranded us…and you bitch about the OSU marketing department again?

    HAHAHA!! That’s awesome! An epic bitch-fail, but entertaining at least.

    • You do realize that OSU Marketing (BDC) rejected the primary Nike rebrand concepts of retro/classic Benny? A look that the majority of fans prefers. Maybe your failing to understand this simple concept is epic, Bitch?

      • That’s the rumor. Rumor. Not surprisingly a popular one around here. Best I can tell it was one poster who knew a guy who knew a guy who said that. You do realize that, right?

        I liked the uniforms in person. Sounds like they were a mess on TV. I would blame Nike as much for that as I would the administration.

        • My college friend was the Nike lead designer for the project. You can believe me or not but it’s as reliable as anything on a blog could be.

          • I believe Alex. He described the new logo pretty accurately, months before it was leaked to the public. He’s not making this stuff up.

    • To be fair, I think the universal thought here was that OSU needed a branding overhaul. Main reason was to decide on a consistent image to send out into the world instead of having OS,OSU,Old Benny, Angry Beav, etc… And the angry beav was a lame logo, so it should be modified while were at it.

      I think most people here were hoping OSU would sign on with a different athletic apparel company with a world headquarters in Oregon, to differentiate ourselves for the ducks and to try and create an atmosphere where said company would be encouraged to compete against Nike.

      What we have now is better then what we had a year ago, but it feels half assed which is a major disappointment after all of the rhetoric. And from the sounds of it our AD micro-managed the experts, and prevented them from giving the fans what they wanted.

      Also, now if you want something with a logo on it you have to buy Nike as they have exclusive rights. Yay for $30.00 t shirts, $65.00 polo’s and $125.00 wind breakers.

  11. After seeing much of the game yesterday, it’s going to be a long season unless some guys really turn it on. Games will be won by outlasting opponents rather than winning with defense. The defense is bad. Downright bad. The new rules about hand checking is going to really hurt. Expect a lot more zone this year.

    But I do think the team is better than last year. Not a lot but they are starting to look like a basketball team. No more 5’9 guys or 300 pound centers trying to fit roles they can’t play. Shortest guy who will actually see PT, is 6’2′. All three C are 6’10 or taller.

    Watch Duvivier, he is going to be special. Gomis should be able to fill Moreland’s role on defense in the non-conf schedule.

    • I was thinking the new hand-check rules would help the Beavs. The teams it will hurt are the ones who have a high intensity defense, who will now have to soften some.

      • On the surface that logic would seem to make sense. But I’m highly skeptical of assumptions that the Beavs can adapt to broad system changes.

  12. Other than a phone call asking for money, I haven’t seen or heard anything about this yet. But fundraising has begun for a left field locker room/pavilion at Goss.

  13. Dear Beaver Nation,

    I have done some legwork and there now is a direct line to the AD and Athletic Dept to voice your concerns and the direction you would like to head. This will be coming in the following weeks on pure orange and message boards. Displeased OSU went from 5 uniform combinations to only 3? Now there is a way for us fans to let them know. Basically this is a collaboration spurred by a line between my ex boss at Nike and those inside the department he has regular contact with. Through my efforts and the discussions that follow your voice can now be considered as part of general feedback. Many have been displeased by trends continuing at OSU when supporters seem to want certain changes but it has been difficult for the AD and dept to always know what fans really want.

    So now please start by replying to this notification with the ideas that OSU fans would like to see to better support their university’s teams. So whether you want the possibility of black pants with orange unis, white lids with black jerseys or tartan endzones state it here. If you have ideas for gameday experience or increasing basketball attendance also add those here.

    Together, consider this a first step to allowing the little guy a voice. Yes the AD and dept will make the ultimate decisions but know there is a channel for ideas to be added and hopefully a better mix of ideas and implementations to result.

      • They do serve beer at games. You just have to be a club level donor to have access to the area. I was so bummed thinking being a season ticket holder was good enough, meandering over to the area just to be turned away by security. Kinda felt like a slap in the face that you had to be a high level donor to have access to the beer garden.

        • exactly. You aren’t good enough and your shit stinks so you can’t drink here! Segregation! Go find your own fountain!

    • Contact angry be email. We need to set up a post exclusive to this. We have years of material to share, and it can be hard to sift through the ebbs and flows of excitement and frustration over said years, let alone trying to figure out what Duck and Pollyanna trolls are trying to say when they can’t understand the context of these kind of discussions.

      Shall we start with the initial experience for us fans–purchasing tickets? I understand the relationship with Paciolan and the current partnership with StubHub. But fees and surcharges are a part of the price point for fans even if the event provider doesn’t think they are. And they are ridiculous. There is currently a “fill Gill” promotion for women’s volleyball next week. GA tickets are $1. If I were inclined to actually try to fill Gill by purchasing one ticket, I need to spend at least $8 to do so. If I don’t have the capability to print tickets, I have to spend $11. That is my price point, and I understand it diminishes per ticket if more tickets are purchased. But this removes the original incentive to attend this event. At the very least, purchase prices should be one lump sum provided to the fan with all these fees built in. Beyond that, make it an incentive to purchase more tickets by making the fans aware that price per ticket lessens as more tickets are purchased. Make it appear to be a discount when printing tickets (as opposed to will call) instead of making it appear as if everything is an add-on fee. Pacolian should have the capability to write custom requests such as this into their supporting software. I also understand dynamic pricing like the “fill Gill” promotion could upset season ticket buyers who paid for those tickets based on originally static values. Our AD should have the foresight to build dynamic pricing events into a season ticket value. So there should be no argument from them on that front other than, “Oh… we didn’t think of that.” They should designate these events as marketing events, waive the fees the school collects from the “convenience fees,” pay Pacolian their cut and build the price into a single marketable price which does not change other than the bulk purchase incentives mentioned above.

      Of course, I think whole sports should be priced dynamically as opposed to making them dependent on the supply side. But the above is just the beginning toward opening that discussion.

      • I read recently the Trailblazers will be employing dynamic pricing this year at some point. Will be interesting to see how that affects the secondary markets

        • Professional leagues are more conscious of their season ticket buyers in these cases. So dynamic pricing is held to within 10-15% of original values instead of these mass marketing ploys for nearly free attendance. That doesn’t stop them from papering the house (which OSU should do for many sports). But pro sports do that to a much lesser extent than do concert and theater events which may be promoted by many different levels.

  14. OT: Jacoby Ellsbury dissed a bit in Yahoo’s free agent piece. The writer thinks that, at 30, his value as a base stealer is falling and that signing him for big bucks, “has disaster written all over it”.

    A five year contract covers a lot of time, so the writer could be proven correct, but I think he is overlooking the value Jacoby brings as a student/teacher of the game…a teammate who can make those around him better.

    Speaking of students of the game, how about that OPS+ stat?

    http://sports.yahoo.com/news/2013-ultimate-free-agent-tracker–position-breakdown-231557862.html

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