04.Mar.2013 Rebranding Thoughts

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The Good:

  • Adding bronze to the color palette
  • Orange uniforms + helmet
  • White uniforms + helmet (stripe is somewhat busy and distracting but logo looks sweet)
  • Replacing the old logo
  • Block font

The Bad:

  • The Beaver gloves
  • The BeaVer font (i.e. the dropped "v")
  • The black uniforms and black helmet (not sure what they were thinking…horrible)

Overall I am content and don't mind it. The one thing I hate is that the black uniform sucks, and it's the one we'll probably see the most. Ugh. I'm hoping they listen to feedback and fix that one before the first game. Just put black matte on the helmet–the stripe is too busy and distracting, and it also clashes stylistically (too retro against the modern uniform).

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  • DisBeaV says:
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    put the black jersey with the white pants and it’s the “Giant Kller uni

  • bone says:
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    Anyone see the socks say hip hip hooray on them. It was on twitter but can’t get on here from my phone.

  • progressivebeav says:
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    Here are all three helmets side-by-side

    http://i.imgur.com/iCkvO1M.jpg

    I think the white version is actually too busy. Black is okay, not sure about the mask, but that may look better on the field. Orange is great.

  • Bill says:
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    Overall my reaction was meh. Nothing really blew me away. I’d rate it as a slight improvement. Doubt any national media will take notice for a while.

    Winners –
    Basketball team – Unis look solid.
    Women’s soccer – Unis look like what pro teams would wear.

    Losers –
    Men’s Soccer – The sash is back! Terrible look. And half and half?? wtf is that?
    White football helmet – I don’t think these will see much time. Looks like a 1994 helmet.

    Other –
    Should have put numbers on the black helmets.
    Helmets have one too many stripes.

  • Beavblazer Beavblazer says:
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    Crazy idea, but I’d like to see an metallic copper helmet and instead of a large stripe, place some Giant white teeth right in the front/center of the helmet above the face opening. maybe some black coloring for the vents to look like eyes. in essence, a giant beaver head that looks like its chomping when you look at it head on.

    • rsteve503 rsteve503 says:
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      and an orange “O” sphincter in the back. Cant let the ucks have the only helmet sphincter…

  • Will Overhead says:
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    Baseball is 12-0. Who the fcuk cares what they were wearing this weekend? I couldn’t give half a sh!t if they were wearing tutus, as long as they can perform.

    I understand the philosophy that no news is bad news; we’re getting talked up right now because of our clothes. Peel away that layer, and maybe folks will see, for example, the basketball teams underneath. Yeah, baby, I don’t care if they suck, but I want to play in those funky new threads!

    Great Jumpin’ Jesus. Is this what the endeavor has come to – if we can’t succeed on the field, at least we can make a splash during fashion week.

    Baseball is 12-0. How nice we’re spending the time and effort to promote success.

    • helmsley says:
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      Amen!

    • rsteve503 rsteve503 says:
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      Dontt agree at all and suspect the players wouldnt either. I feel certain the players would like to be playing in good lookin uniforms, not something they themselves or even the fans, think looks silly……or funny,…. or just bad.

      Pics are taken of even bad teams, and if you are losing, you can at least look good.

      No, having good unis and at the same time being a losing team isnt good. But both bad unis and losing is worse.

      The rebranding comes when several programs are having real success. Good timing imo.

  • Kenny Beaver says:
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    Love the orange football uniforms but especially the helmet!
    The script beavers with the dropped “v” has to go. It looks like the word “beaners”.
    Mens and women’s soccer may have the best uniforms of any group.
    Women’s track is just plain awful and there are no men’\s track uniforms, what is up with that?

    • ObjCritic says:
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      Maybe the best version of them all, but for limited use(?). Like day home games? As somebody else pointed out, black unis, even withe breathable fabric, are probably not the best color to be wearing on earlier season, warmer game days and might be better for night games.

  • ObjCritic says:
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    So is the inter-locking OS gone now? Hope so. White stripes on the black helmet still look too wide, just like they did on the giant killers.

    If OSU can find a QB that can take care of the ball and throw it to the guys in these new uniforms, all will be better.

  • orangejulius orangejulius says:
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    I hate the white lid…in order of preference I would rate the 1)bronze/orange 2) black 3) white w/so-so logo. Numbers on the black would be nice but the center stripes are WIDE.

    Like all the unis and the font/numbers. Actually like the tartan idea. Love the hip hip hooray, shows a sense of knowing who they are instead of hoping to be another program. In fact, the whole roll out speaks to that. Updated but subdued.

    • Jack says:
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      I love love love that orange helmet. When I heard there were going to be three, I thought I would like it the least depending on what they did with the logo on the white one. But it is far and away my favorite.

      It’s too bad the black tops have so much white on them. If they stuck with the GK tops, that orange helmet would look great on top.

      What is it with all the white on that shirt (and pants)? It’s a decent uni. But it really limits the utility of all the helmets. I would have liked one set of black pants like the Steelers’ throwbacks with the really wide yellow stripe, only orange. That would work with all the tops… again not so much with the black one since it has so much white on it.

      • orangejulius orangejulius says:
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        Yeah, who knew Nike could actually come up with a respectible hat for the football team. After the leak, and based on the clown costumes they put together for the quacks, there wasn’t much goodwill in the bank.

  • Beavblazer Beavblazer says:
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    Was just watching talkin ball on comcast and they had some nice HD footage from the uniform unveiling tonight. Have to say, they all looked pretty slick. It looked much better in full resolution than it did in the live video feed. the orange helmet was getting lots of praise from the panel (none of which were beaver homers). I actually liked the black uniforms too. one detail Isaac Ropp pointed out was theyve painted the center of the grill on the facemask to stand out and look like Beaver teeth. this is most evident with the black helmet. the guys on the show thought they were the nicest looking uniforms in the pac and that they kept a nice classic feel while still being fresh and new. like them or not, that good publicity is exactly what this whole thing was about.

    • Beavblazer Beavblazer says:
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      talkin’ ball video from last night

      • Beavblazer Beavblazer says:
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        Notice Antonio Harvey hiding his laughter when Dwight Jaynes says he likes the font, uniforms, etc…., “but I’m not a big fan of the Beaver”

        good stuff

  • rsteve503 rsteve503 says:
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    Who decides which uni is worn, when there is a choice?

    • Afghanbeav Afghanbeav says:
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      They talked about is last year, and I think what they said is that before the game the players decide what ones they want to wear.

  • RefundHogan says:
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    I personally like the black helmets, maybe it is because I haven’t seen a pic with the logo on it yet. Logo and cursive writing is a fail, the new type face is nice and the jerseys have grown on me a bit, still think the Cincy Bengals want their practice jerseys back.
    Please never wear the white helmet, spring game only if there is a contractual obligation. Technically it will be on TV, though no one will see it.

  • bendbeaver bendbeaver says:
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    I really like it. While the Beaver isn’t really better or worse, it goes okay on the helmet, but worse on a shirt. I was trying to picture different combos for away games. I like the idea of the black hats, white tops, and black pants. I suppose they’ll go all white for most of the games.

    yahoo guy likes the new look, and he is a Doctor:
    http://sports.yahoo.com/blogs/ncaaf-dr-saturday/oregon-state-gets-rebeaved-beavers-look-lot-different-045048032–ncaaf.html

  • VN:F [1.9.22_1171]
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    I don’t like the new logo, the Beaners script is meh, but all the other color combos and designs are good.

  • Mud&Sticks Mud&Sticks says:
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    Yup. Some limp wristed Nike faggot (along with that dip-shit bobby d) has just about put feathers on the logo. Kinda gives it that airy, fruit of the loom look doesn’t it. Something a hint of mint fag and a dip-shit would like.

    Oh yeah and that hip hip bull shit will really pull in the top recruits. Yeah, right.

    I still say if Dr. Ray gave a flying fuck about OSU athletics he’d fire that dip-shit bobby d.

    • hellobeavers says:
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      Seems like you’re figuring out how to use the intenet Okay. I was concerned.

      • bendbeaver bendbeaver says:
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        Looks like mom gave his computer privileges back.

    • rsteve503 rsteve503 says:
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      LOL …. got a real chuckle. Good use of the language.

  • 3GBeavs says:
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    Overall I’m not elated, probably underwhelmed, is the right word.

    The uniforms are an improvement and they could use some small adjustments that others have pointed out (stripes to wide etc).

    I don’t like the new beaver.

    The things that stand out the most are
    • Missed opportunity to make a logo that has national recognition. Like the ‘O’ at Oregon, the ‘S’ at Stanford, the Penn State Logo, the ‘A’ at Alabama, Texas Longhorn Logo etc. All are instantly recognized. I neither hate nor like the new beaver, but I don’t think it will have the national recognition many were hoping for. My wife commented that it looked like the shape of New England Patriot Logo with a beaver stuffed in it.
    • Cohesiveness across the sports. Why this was promoted as such a big deal. It shouldn’t have taken a rebranding effort to make this happen. This is something you just do.
    • Baseball/Softball absent from the uniforms presented. Why?
    • Beaver script is not new, it’s just a tweak on an already existing one that was on the football uniforms in 2001, and it had the ‘dropped’ V then too.
    • We returned to the block lettering. It seemed a common objection when we became OS that we went away from this lettering, now it’s back with a slight twist.
    • Will these fonts/logos/scripts be just used in the Athletic Dept or the University as a whole? It seems that the schools that use their logo/fonts/scripts consistently throughout the university also have the greatest recognition.

    I think the biggest let down was the missed opportunity.

  • Jack says:
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    I’m buying the logo, but I’m ditching the outline when I buy anything. I’m not quite sure why they have the pointy outline. I guess they’re the experts. It doesn’t have to be the best it can. It just has to appeal to someone. It’s still a thousand times better than the angry muskrat.

    I like the BeaVers script. I do think the V is overstated, but the script is similar to what it was before the late 70’s when they came up with the ugly broken one we eventually stuck under the angry muskrat… because two uglies make it un-ugly (dis-ugly?).

    The block wordmark is fine. It’s not special. But it’s block, and it’s OSU. Buh-bye Operating System logo which looked like oSu’s pre-2000 baseball logo.

    Most of the non-football unis look fine except for the logo with the outline sticking out like it’s an afterthought. It’s the same on the white helmet, which can get tossed now. The white and orange tops are good. I think I favor the whites. The black helmet and top have white separating the orange from the black. We had this discussion. Apparently Nike can’t let orange touch black. I can’t remember who it was, but someone called the white outlines on the orange numbers. Take away the white on the helmets and the jersey, and they can be sharp. But it looks goofy now.

    Orange or white tops on black pants will work. Even white on white or white on orange might work well. But the black helmets look like they’ll only work on the all black unis. The white helmet won’t work anywhere. And the orange helmets are awesome (note: no white). I’m willing to the orange helmets had a white stripey in the middle until someone had a bout of sanity and thought they looked goofy. They amazingly used black and orange with negative space on one of the helmets. It’s too bad they won’t work with the black tops since all that white is on them.

    • Jack says:
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      I also like the tartan. It’s not a new idea for universities, but it’s distinctive.

    • orangejulius orangejulius says:
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      The orange helmet should be their primary helmet, with the black used for black out ocassions and night games. The white helmets (because of the logo) should go in the waste bin.

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    The unis are fine…cool, just like every other team that has updated recently.

    The new rat, however, looks like the flat dead possum I drove by yesterday. I would love to have that on a piece of gear. Perfect for any occasion. JB

    • Beavergopher Beavergopher says:
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      How did you cook um?

    • rsteve503 rsteve503 says:
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      Is there a GOOD beaver head logo? Is that even possible? Why does there have to be a beaver head logo on any helmet?

  • bendbeaver bendbeaver says:
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    Apparently the all orange unis will be for “special occasions”. Dinner at the White House, maybe?

    • Beavergopher Beavergopher says:
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      I hate monochromatic unis. Annual loss to the Ducks is special.

    • ObjCritic says:
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      The most popular version, will get the least use.

    • ObjCritic says:
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      Hopefully nationally televised games qualify if it’s all about “recruiting, recruiting, recruiting.”

  • angry angry says:
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    Has anyone heard if this means they’re ditching the interlocking OS? (hope so!)

    • Beavblazer Beavblazer says:
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      From the Nike website- logo will be phased out for athletics purposes, but will still exist in other parts of the university. doesn’t exactly fit with the idea to unify the school’s identity, but the whole athletic department will be unified.

      “Primary Identity – Beaver Logo

      A refined Beaver logo will serve as the primary representation of the brand, and will be used as the main identifying device for Oregon State Athletics. The new mark is a contemporary evolution of the current Beaver mark, and supports the goal of respecting the past while representing the future. The use of the OS logo will remain part of the University’s overall program, but will be phased out by Athletics.”

      http://nikeinc.com/news/oregon-state-athletics-unveils-new-brand-identity

      • bendbeaver bendbeaver says:
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        Which means you’ll still be able to get it on a shirt.

      • 3GBeavs says:
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        So much for unifying across the University

        • bendbeaver bendbeaver says:
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          I think with most schools you can get gear that has the old stuff on it. You know, the ‘vintage’ stuff, like my Orange Express t-shirt that I wipe my tears with.

  • slamadam says:
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    does the baseball team not play UP today at Joe Etzel? i was thinking about playing hookie and going, but it’s just such an awful day outside.

    • steveEbeaver says:
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      Today’s baseball game officially rained out. The game has not been rescheduled yet.

  • steveEbeaver says:
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    New logo has replaced the angry beaver on the baseball twitter page.

    https://twitter.com/Beaver_Baseball

  • ObjCritic says:
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    It just occurred to me that this re-brand/logo/uniform effort was just like the past football season; an improvement, but execution and details lacking to make it special. The helmet stripes = Stanford, Texas losses, the logo might be UW or Oregon, not sure.

    Perfect.

    Maybe that’s why the baseball team didn’t participate last evening.

    • bendbeaver bendbeaver says:
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      Nailed it! The stripes and logo are symbolic of those losses. Phil Knight’s a sneaky f**ker.

  • orangejulius orangejulius says:
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    MU with a new banner, will have to wander over to the bookstore and see what new duds are available.

  • rsteve503 rsteve503 says:
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    Hey…..seemed to me they could have done this the good ol OSU way and really fucked it up. But they didnt. No obvious sports bras, turquoise or helmet sphincters. We be SAaa-eved!

  • steveEbeaver says:
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    In the “baseball is a funny game” dept, Elon hammers #12 NC State 24-12 and had 13 LOB. They scored 17 in the first 3 innings. Dirtbags had the winning run on with one out but lose to ucla, 3-2. Dirtbag reliever walked in the winning run when the bruins load the bases in the top of the 9th.

  • Corey says:
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    Just had this thought…. how will the “beaver teeth” helmet work for a different facemask, say a punter or a lineman?

    https://twitter.com/Coach_Riley/status/308776189978361856/photo/1

  • ObjCritic says:
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    Has anyone seen any examples of the tartan application? There had been talk about the endzones maybe have a hatched or waffle pattern similar to a beaver tail. I wonder if the tartan won’t show up in there somehow?

    • Beavergopher Beavergopher says:
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      Angry had a kilt made out of it.

      • helmsley says:
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        Then he also needs a pair of hip-hip-hooray knee-highs to wear with it. Not to mention a beaver pelt over one shoulder.

      • ObjCritic says:
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        I suggest cheerleader skirts might be a better application.

        No offense Angry.

    • Beavblazer Beavblazer says:
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      Its the background used for the gloves. doubt they go through the effort involved to make such a busy endzone design. they’ll probably just have the cursive “beavers” script or the blocky “Oregon state”. Nike never said anythng about a waffle element. that was all Beaverbyte’s obsession

  • Beavergopher Beavergopher says:
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    Possible BIG tie in with Holiday Bowl. Benny vs Goldy?

    http://espn.go.com/blog/bigten/post/…utual-interest

  • hellobeavers says:
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    Story on the front page of yahoo.com about Peter Lalich

    http://www.thepostgame.com/features/201303/reputation-rebuilt-former-prep-stars-uncommon-road-cusp-nfl

    • Beavergopher Beavergopher says:
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      I’ll drink to that.

      • steveEbeaver says:
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        Some guys take awhile to grow up and some never do, eh Beavergopher? HaHa.

        • Beavergopher Beavergopher says:
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          Exactly. Wish it had worked out in Corvallis. I remember being pumped about him and thought MR would get him straightened out. Hopefully he stays on the straight and narrow. Keep him away from JTB or he will be back in rehab in a flash LOL.

    • Jack says:
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      Good for him. I wish him all the success in the world now that he’s got it right.

    • wannabeav says:
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      Riley’s strange minuet with Lalich 3 years ago you should have been taken for the signal, obvious in retrospect, that the coach was less than fully confident with what he had in the pipeline, i.e., Mannion and Vaz.

      • Beavergopher Beavergopher says:
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        Interesting thought.

      • bendbeaver bendbeaver says:
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        I think a coach should be less than confident about QB’s that haven’t seen the field. It would be a concern is he wasn’t.

      • Jack says:
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        You mean Vaz.

        Mannion wasn’t in school yet.

        • bendbeaver bendbeaver says:
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          I was trying to remember if Mannion was here yet. It didn’t seem that long ago, actually. Kind of a general response by me, though. Why not bring him in (outside of the poor off-field decisions)?

  • sandiegan says:
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    It would be sick to see some kind of plaid uniform or plaid gear. That would be different.

  • steveEbeaver says:
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    Beaver Baseball ?@Beaver_Baseball
    This season, yes. Nothing changes for Baseball in 2013 RT @dparra985: @Beaver_Baseball is baseball team still going to use “OS” logo?

  • Jack says:
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    I guess I’m just not into the whole re-branding thing anymore. I think what we got was a ton better than what we had. But I wonder whatever happened to classic. Uni designs can change, But identity is uniform. And only time will make the new marks recognizable.

    I have to ask, other than Benny being brown what’s wrong with what we once had?
    http://www.collegevault.com/Properties/Schools/Oregon-State.aspx

    It’s pretty. It’s classic. I do like the updated Benny more http://newspaper.li/static/6baade2467348cdb542ecfc399add436.jpg except that it’s brown. How hard would it be to make a white cap on Benny and color him orange?

    • Beavblazer Beavblazer says:
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      If only they were recruiting you Jack…..but they’re not. This whole thing was designed to get us some publicity and put our brand on the map for high school kids. If you just redo the classic look, it won’t make the news, it won’t make it onto twitter, it won’t make it onto facebook and there will be no #hashtags trending.
      The Yahoo article from yesterday already has thousands of comments on it. Those hits wouldn’t have existed if we just made our logo back into something it used to be. I still like old school Benny and will mostly buy gear with him on it, and it’s not going away. But the new gear will help attract some new fans.

      • Jack says:
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        It’s been almost a generation since those marks were used. It would be new all over again.

        I did this with my kids and their toys. I would just box up the stuff they stopped playing with and stuck it in the garage. They asked for it one day, and something else was ignored, relegating it to a box. But you’d think it was Christmas morning when I pulled out the forgotten toys.

        It’s not science. It’s just kids.

        • Beavblazer Beavblazer says:
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          were your kids 17-18 years old at the time? Did they send instagram photos of their “new” toys and send them to their friends? Did they have any idea that their were other toys available to choose from?

          • Jack says:
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            Are you asking if my kids will be smart enough when they’re 17-18 to know that the same old is in fact the same old?

            I sure hope so.

            I would consider my time on this earth a failure if they didn’t know this. Putting it into effect is a different matter, but knowing it is important.

  • Jack says:
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    I took a second look at the tartan, and I like it more. It’s not that having a tartan is cool or different. It’s that they did something never done in a tartan before by putting notches in the black bands.

    Then again, I’ve always been partial to tartan shirts, especially wool ones. I have a ton of old Pendeltons I got from Goodwill for $5 a shot over time. I would buy a Pendelton made of the OSU tartan.

    I might like them to also make it in the USA, but I know what that entails these days.

    • Jack says:
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      For those of you not knowing about tartans, there are only so many that are unique. And what we call plaids are actually tartans. Plaid just means fabric (or large piece of fabric?). But this is a home run. It’s simple (which is best/oldest/most honored), but it gets away with it because of the notches. Simply brilliant and kudos to whoever did it.
      http://grfx.cstv.com/schools/orst/graphics/reveal/13-plaid.jpg

      • ObjCritic says:
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        And we’re all in agreement in would make for great cheerleader skirts? Right? I mean, I’m not the only one who sees this potential.

        I just hate seeing athletes getting all the attention….

    • wannabeav says:
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      I saw Ed Ray in San Antonio wearing a Pendleton issued orange dominant tartan wool shirt; though I don’t know if it’s the new look.

      • Jack says:
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        I think there is a (more than one?) registered OSU tartan already. But I like this one because it takes the old and makes it new. I’ve never seen a tartan which deviates from pattern like this one. I’ve seen outrageous colors, designs within bands and even non-square tartans (does that make it a tartan anymore?). But I’ve never seen a notch or non-square deviation in a band.

        It’s really really simple, but it’s almost revolutionary.

        • Jack says:
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          Granted, I think it was unintentional to be so revolutionary. But maybe it wasn’t.

          I’ll give credit either way.

        • hellobeavers says:
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          Oregon State had an official tartan when I was in school, but I didn’t see it very often. Hopefully they use this new one. I’d love to get a plaid Pendleton shirt in the new tartan.

  • hhh says:
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    1. anything would be an upgrade over all old logo, and we’ve survived that for 15 years so I can take anything.
    2. New logo is an upgrade, as most any logo would. But overall its a piece of trash. Thankfully it doesn’t seem to be a predominant thing with our overall look
    3. Tartan print in endzone would be the best
    4. Jerseys get a a-. Logo D+/
    5. Really like both orange football and basketball jerseys. The others are solid too.
    6. we’re back to being OSU hooray!
    7. I think we look better than we did last week and thats all you can ask for at this point

  • whatever says:
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    LJ Westbrook has officially decommitted and will attend prep school next year.

    • Jack says:
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      Which one?

      Hasn’t he been to three schools already this season?

      I hope he gets himself right. While I condone what caused him problems, I don’t really think an athlete needs to diminish his abilities with substances. Become a professional and use that stuff. Until then, abide by your team rules.

      I knew in high school which kids would go out and party over the weekend. I would breeze through the conditioning parts of practice, and they would break a sweat 30 seconds in while huffing and puffing about it being unfair. I grew up and partied myself. But I never complained about the condition I created on my own when asked to work.

      I think he’s a victim of himself first and the man second. So I don’t have any sympathy. While the man is wrong on this one, he was wrong first as an athlete who wanted to play at the next level.

  • Beavblazer Beavblazer says:
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    Athletic director salaries at all NCAA schools.

    UofO and OSU are pretty similar, but look at Vanderbilt’s David Williams…..holy Christ….

    http://www.usatoday.com/story/sports/college/2013/03/06/athletic-director-salary-database-methodology/1968783/?sf10199387=1

    • Ackrite says:
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      Vandy is a private school so I’d question the accuracy of this number

  • Beavblazer Beavblazer says:
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    playing around a little with the NIKE website’s download of the new Beaver logo. tell me what you think. I’m a complete novice with graphic editing. The lettering needs to be cleaned up or given an outline, but what do you think of the head graphic?

    Before:
    pic.twitter.com/fxRAsT5bhS

    After:
    pic.twitter.com/7cOz82cg5p

    • progressivebeav says:
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      Yup, the black outline sucks. Nice work.

  • Beavblazer Beavblazer says:
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    testing…

    • ObjCritic says:
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      Looks pretty good.

    • ObjCritic says:
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      Gives an idea of what it could look like on the black helmet without…also, could flip the black and orange and stick it on the orange helmets; black beaver, orange whiskers (stop chuckling you juveniles)…

    • Jack says:
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      I can’t get your links, but I love your gravatar. That thing is sharp without the axe/wing/sharkfin thingy around it.

      • Beavblazer Beavblazer says:
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        https://twitter.com/BeavBlazer/status/309435609498390528/photo/1

        • Beavblazer Beavblazer says:
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          with white lettering

          https://twitter.com/BeavBlazer/status/309454083775922176/photo/1

          • Grape says:
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            The logo would look much better if it was filled in/outlined. It looks much better pinned against a solid color.

          • Grape says:
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            wasn’t**

          • steveEbeaver says:
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            Messing with a Nike trademarked logo… you’ll soon be receiving a letter from uncle Phil. Especially since it’s an improvement.

          • 3GBeavs says:
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            Love to see the solution on a white background (think T shirts). I think the issue would be the eyes and the teeth.

            Theses are both VAST improvments. SteveEbeaver may be right….you could be in trouble……

            Like what you did sof far, Kudos.

          • Beavblazer Beavblazer says:
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            I think you leave it like it is and keep it over a black background shape like an oval or rectangle, then slap the whole thing down on a white t-shirt.

          • ObjCritic says:
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            I was thinking the same thing about the oval; could even do that on a helmet, and would be a bit “old school” and unlike any other Pac-12 helmet logo.

        • SanDiegoBeav says:
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          Looks much better! It looks like it is lurking in the darkness ready to kill somebody. The regular version looks like it is about to shoot off into outer space.

      • Beavblazer Beavblazer says:
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        I actually think the shape is more “axe” like than before. I’ve read other places that was the intention with the outline, but to me the outline is more sharky than axe-y.

    • rsteve503 rsteve503 says:
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      Its the same….

      You cant do away with the black outline on a white background or the teeth get lost.

      …or is your suggestion, to change the black outline? It does look different when you cant see that outline (on a black surface). But what is the NIKE intent for black backgrounds? A white outline outside the black outline? The black outline is part of the design.

      • WFO WFO says:
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        Make the teeth orange on a white background.

      • progressivebeav says:
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        Nike uses an Orange Outline when the logo is on Black

        https://sphotos-b.xx.fbcdn.net/hphotos-ash4/394744_495261400510708_108723525_n.jpg

        • Jack says:
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          Two wrongs don’t make a right.

          Beavblazer’s gravatar is what the logo should be. With the border, it’s Arena League at best. Without, it looks well done.

          I’m thinking the best way to purchase gear for now is to get a black fitted cap with an embroidered logo. Then I’ll see if the outline can be cut away first. If not, I’ll just take a Sharpie to it and black it out.

          I like the logo. I hate the outline.

          • Beavblazer Beavblazer says:
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            I’ve found several online tshirt printing companies who will take any design you send the and print it on a shirt, all for around $25 w/shipping. it may not be legal, but if you keep it small scale i doubt anybody will notice. if Nike wants to start capitalizing on that design, theyll need to cater to the fans more. Ive done this before with that O state logo that used to be my avatar. It was really simple

          • Jack says:
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            Ooooh!

            Think a long sleeve T like this…
            http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_876000/ff_876472_xl.jpg&w=180

            …with the new logo inside the O… no outline.

          • Jack says:
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            That shirt is embroidered.
            http://www.footballfanatics.com/COLLEGE_Oregon_State_Beavers_Vintage_Clothing/Nike_Oregon_State_Beavers_Vault_Long_Sleeve_Thermal_T-Shirt_-_Black

            I wonder if there are companies out there who will take that shirt and embroider the new logo sans outline inside or even over that O.

            If I can find them, then they can probably embroider the same thing on a black fitted cap.

          • Beavblazer Beavblazer says:
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            I was thinking along the same wavelength last night. Wanted to somehow incorporate the block O as the outline for the new logo. (Give the Beaver a big O…lol)
            It’s difficult though because the space inside the O is more narrow than wide, so the new logo doesn’t fill up that space very well. The result is either a really large “O” outlining your design, or a really small beaver inside it. Maybe if you leave off the inner circle of the “O”?

            While working on this I got to wondering, is Reser stadium (in it’s future finalized Phase III configuration) supposed to be in the shape of that “O”. It sort of has that same shape from above. Are the Beavs trying to mimic what Oregon has done with their O and Autzen?(except in the opposite order of events)

            That long sleeved shirt you linked has been on my wishlist all year, but I just can’t justify spending $45-$55 for it. It’s a freaking shirt….

          • Jack says:
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            I see what you’re saying with Reser. But the wings on the east side bend inward, so it’s not a true square like the block O. Nice idea though. I wish they would have thought a little more in those terms when the track facility was built. Google maps would show a nice satellite block O there if they had thought about it.

            And the logo inside the O would have to be either small to fit inside, or it can just overlap the O… I’m thinking either dead center or on the bottom right corner. A small black line where it overlaps should give it the same effect. I don’t know. I think I’d have to see what it looks like if it melted into the O instead of breaking it with that line.

          • beavers4life says:
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            What I was thinking, was like the old school duck “O” with “Donald Duck” coming out of the “O”, but in this case, it being the new “Beaver” logo coming out of the Block “O”. This will show that the beaver head logo is actually in “motion”. Wich apparently is supposed to be what is going on with the logo.

            My uncle who helped design the Beaver head logo said that not many will like it when it gets released, but it’s what the university decided upon anyways. They were presented with 2 other options…I’m curious as to what those other 2 options were and if the University chose the right one.

  • uncanny says:
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    I go osubeavers.com, click on the the new gear tab and what do I see? The interlocking OS, the old beaver logo, and our new logo scattered about. The 2013 Championship wrestling t-shirt has the OS, there are deck chairs with the old lettering and beaver logo, and every baseball item with the old logo and lettering. Simplify? Not yet. Unify? Not yet. Amplify? Sure. Whatever your opinions are of the rebranding, I think we can all agree that it has to be in with the new and out with the old. To have a huge unveiling of the new stuff yet still have the website prominently featuring the old does not make a lick of sense to me.

    I wasn’t a huge fan of the rebranding but I like it better than the old stuff and I think it will continue to grow on me. I am also holding out opinion on the uniforms until I see them on the field during games and what they look like on t.v. because that ultimately will be how most people see them.

    • Beavblazer Beavblazer says:
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      They’ve gotta sell out of the old stuff first. I don’t think they planned on the unveiling happening this early in the year, but the leaked logo forced them to reveal it ahead of schedule. I’ve read there will be a more wide variety of merchandise available in April, but right now it’s just limited to mostly t-shirts. Also, Nike has exclusive rights to the new logo merchandise for 2 years. All other manufacturers (Adidas, Columbia, etc.) will have to sell a version of our old logo’s/lettering, so you won’t see that flushed out of the stores for another couple years.

    • orangejulius orangejulius says:
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      I heard an interview with the Nike dude from the reveal(Van Horn?) and he said they are still working on the Baseball gear. Also saw a tweet that Casey’s team will continue with the old gear this season. really.

      Monday’s announcement was forced on the parties involved due to the ‘leaks.’ The actual announcement was supposed to be 4+ weeks out and the first teams wearing gear were supposed to start in the fall.

      Given all that, I’m not surprised that everything isn’t in full blown new logo mode. Given how slow OSU is on most issues, they have actually impressed me with some things recently, including how much web space HAS been updated.

      • Jack says:
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        Let’s get this right.

        Nike fucked up by distributing product early.

        Nike fucked up. Nike fucked up. Nike fucked up.

        There is no black and white.

        There is only Nike.

        • orangejulius orangejulius says:
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          You’re right, sorry for the implication. Nike did screw the pooch and have only themselves to blame.

      • ObjCritic says:
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        The pic, there OJ, helmet looks good.

  • mb says:
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    Black helmet facemask got milk? Black helmet stripe looks like skid marks on a pair of tighty whiteys. White helmet stripe is a plotcher. Orange helmet, now this is good.

  • Rob Dammeyer says:
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    Black helmet is boring…BORING. Needs something added. Love the white helmet with new logo (agree that it looks like a hockey logo) and really love the orange helmet except for the number on the side. Come on, drop the friggin number on the helmet retro is not cool.
    Over all I give the make over a B minus. Fix the black and orange helmets and I’ll up the grade to B+. Thought ASU had a better exciting makeover. Disapointed overall.

    • WFO WFO says:
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      Incorrect.

      I award you no points,and may god have mercy on your soul.

    • Jack says:
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      I’m thinking you’re joking. Everything you write is just about the opposite of truth (except that the logo with the outline looks like a hockey logo).

      I’ve been writing for years that a number on the helmet would be cool, yes retro, but also cool. I feel somewhat vindicated for that since the numbered helmet was something the players were begging for the most. Apparently they think it’s cool too.

      And plain black helmets are awesome. Maybe one with an orange stripe is fine. Too bad we have to have half the helmet not black, it makes it look like a tootsie roll pop. But no logo is still awesome.

      And even the wedge slapped on the white helmet is better than the poop smear with a caption we had for 15 years. So even that’s a win, albeit a gimme.

  • SalemBeav says:
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    Maybe Angry can get together another petition to address the logo. I think without the outline it looks miles ahead and I won’t think I am watching the Phoenix Cardinals. I think all the changes look good except the two tone black/white and the logo. Start a petition to erase the outline.

  • whiskey soaked napkins says:
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    penis

    • WFO WFO says:
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      You are.

      • whiskey soaked napkins says:
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        well my middle name is Richard, so yes I am a dick. Says so on my birth certificate.

        • WFO WFO says:
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          Better than vagina.

          • whiskey soaked napkins says:
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            mmmm vagina. I like vagina.

          • WFO WFO says:
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            Vagina is great. Just not the best middle name.

          • WFO WFO says:
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            Probably better than anus or rectum. I’d call it a draw with scrotum and maybe foreskin. Taint would be a pretty entertaining middle name.

          • beavergopher beavergopher says:
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            Particularly if your first name is Harry.

  • Jack says:
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    So…

    Is there anything exciting happening this week?

    I sort of expect the hoops team to win tonight, so I may be disappointed by the end of the day for once. I certainly don’t expect them to win at CU. I would be nervous for a game at Boulder were we at full strength and ranked in the top 20. So my expectations are for a split this weekend.

    I do expect the baseball team to win every tilt this weekend. I know it’s baseball, and losses just happen every once in a while. But this team is coming into its own early. I’m really happy to see Davis is who I thought he’d be last year and really protecting Conforto. I like Peterson at the lead-off spot also. The kid has a knack for getting on when he’s up early in an inning.

    Gordon has been slow to come around, so I’m thinking Hendrix should get extended time in CF with Conforto and Davis in LF and RF. Maybe Clark, Jansen or Matthews get that look, but I think Hendrix is a gamer, and I think he was a hometown sleeper in terms of recruiting. And as much as I love Davis at the plate, I really like having that arm in RF.

    It’s too bad our best CF prospects are always grabbed early in the draft. Hopefully Casey finally gets someone who pulls a Conforto/Davis with MLB scouts and just tells them there’s no way they go pro no matter how high they’re rated.

    I also love that Keyes has found his glove. He’s still slow to come around at the plate. But he’s made some really nice plays on the corner. And with a middle of Smith and Peterson and Hayes at 1B and Jake the gun behind the plate… this looks like one more than solid team.

    • silverstream055 silverstream055 says:
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      Yes, Hendrix is a gamer. Last summer, Jeff Hendrix played on the Corvallis American Legion team with my son. Having watched Jeff play in 50 games last summer, and having spent quite a bit of time with Jeff and his family, I can testify that Jeff is the real deal in terms of character (integrity, heart, competitiveness, values) and raw athletic talent (speed, arm strength, coordination). With proper training (which I assume Jeff is getting at OSU), Jeff should improve a lot as a baseball player over the next several years. And, really, you will never meet a nicer kid.

      • oneoldbeav says:
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        Good info, as always, silver. Hope you are building up some comp days at work so that you’ll be able to give several practice reports on FB come spring (and fall). Thanks.

        • silverstream055 silverstream055 says:
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          Hoping and planning to attend some spring and fall FB practices.

          Meanwhile, here’s a little more on Jeff Hendrix.

          Last summer in American Legion, Jeff’s biggest problem was hitting curveballs from lefthanders (Jeff is a LH batter). Of course, Jeff is not the only LH hitter with that weakness, but it was pretty glaring, leading to a lot of strikeouts. I’m guessing OSU has worked hard with Jeff to fix that.

          The good news is that Jeff has natural pop in his bat — the kind of thing you can’t really teach. Although Jeff is only 5’11” and 180 lbs, he hit quite a few homers and long line drives last summer. And when Jeff hits one in the gap, he has the speed to turn it into extra bases most of the time — Jeff can really fly around the bases (and can cover a lot of ground in center field).

    • oneoldbeav says:
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      Jake “the gun”…..I like it!
      As for Keyes, at .281 with an OBP of .344, he seems to be on the edge of returning to his form of the year before last. I really thought he was gonna break out about 4 games ago. Easy to cheer this kid on, he always seems to keep his head in the game.

      As to the question, “…anything exciting…this week?” Coach Rueck’s gals could make some noise in the PAC12 tourney.

  • Jack says:
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    Anyone have a projected line-up for tomorrow? This is what I expect.

    Peterson
    Smith
    Conforto
    Davis
    Jake
    Keyes
    Danny
    CF
    DH

    Does 5-7 matter?

    • JD says:
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      That is the best part of this team’s offensive lineup, we look to have 7-8 solid options for 4 positions (1B, 3B, CF & DH). There are no easy outs 1-9.

    • GoBeavs90 says:
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      Lineup likely will be:

      Max Gordon
      Tyler Smith
      Michael Conforto
      Dylan Davis
      Gabe Clark
      Danny Hayes
      Kavin Keyes
      Jake Rodriguez
      Andy Peterson

      • Jack says:
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        Gordon at lead-off worries me. I understand keeping him in for his glove and hoping he comes out of his slump. But he’s not the kind of stick you would expect to lay down a first pitch bunt for a hit, a common tool to break a slump for a batter like him. Every time I look up at my stream, I see #14 leading off an inning by getting on base. He’ll get a hit or a walk, or he’ll get plunked and just trot to first like he belongs there. And I don’t see a weakness for his approach yet. So it’s going to take some time before anyone figures him out.

        Question: Can someone give me odds on Casper getting his one hit per week in this homestand? I know that’s a little mean, but how does a slump and a sieve get you on the field in anything but garbage time… if such a thing really exists in baseball.

        • Bill says:
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          Anyone know when Barnes will be back?

          I like Peterson at the top of the lineup. I think Gordon is going to find himself sitting unless he picks it up real soon.

          When pac 12 play starts, I think we’ll see something like this.

          Peterson 2b
          Smith SS
          Conforto LF
          Hayes 1B
          Davis RF/DH
          Rodriguez C
          Keyes 3b
          Barnes CF
          Gordon, Casper, Jansen Matthews DH/RF

          This is a pretty strong lineup. Should be provide more than enough offense for picthing since it’s obviously unlikely they keep the ERA under 3 for the season.

          The only thing I see that worries me a bit is the high pitch count the starters are getting early in the season. They get 6 days of rest vs 4 in the pros but anytime your over 100, it takes its toll on the arm no matter how long of a rest there is.

  • Jack says:
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    http://warrennolan.com/baseball/2013/rpi

  • beav4ever says:
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    Absolutely pathetic showing from the Beavs basketball team tonight. I’m embarrased to say I’m watching this shit. CR should be ashamed that this team has regressed over the course of the year.

    • billy says:
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      Why the fuck are you watching this shit?? I’m sure as hell not!!

  • HopefulBeav says:
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    We are so bad at basketball. So lame.

  • Kenny Beaver says:
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    If we lose at Colorado on Saturday and WSU beats USC, we can wrap up an undisputed last place finish in basketball. This after 5 seasons of CR bringing in his own players.
    But I think that the regular season has just been a ruse to lull the rest of the conference to sleep and the Beavs will win the Pac-12 tourney and a birth in the NCAA Dance with a losing record. This could be history making for the Beavs as we could be the first team to do this!

  • homefry homefry says:
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    pollyanna here: That was the worst effort of the season…I told the wife that’s the first time I’ve seen them give up.

    • Jack says:
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      agreed

    • Jack says:
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      I will say that the refs sucked eggs. I think we get the scrubs. We got maybe two calls all game long. If this were the NBA, #43 and Loveridge would both be fined for excessive flops upon review… multiple times for both.

      But what really bothered me was that Loveridge would grab players and not flop, then pull them out of the play and get the call his way.

      That takes a rare breed of shitty refereeing.

      Barton got called for a phantom foul when #5 cut then flopped, untouched, at the foul line. Burton got called for one late when he was vertical and after he was smacked in the head by Olsen.

      I might get my teams in trouble if I were the coach. There have been about four games this year which were just horribly (and I mean beyond bad Pac ref standards here) officiated. The tape on OSU is to cheat. Nikegon did it. Utah did it. I fully expect CU to do it.

      What are you going to lose?

      When the Woods foul last week or the Olsen foul tonight occur and nothing is done, I think I would instruct my team to perform a sit-in until an actual review and correct call is made.

      It wouldn’t be a forfeit. It would just be what the refs want to call it… a refusal to do their job.

      • mckalk says:
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        Jack, that’s all well and good, but here’s the question…why don’t the Beavs get any calls? In otherwords, what has CR done to piss off the officials and can the “relationships” be repaired? The team is not very good (especially on defense), but they should be getting a fair shake, last night I saw looks of bewilderment on Nelson and Moreland’s faces as they were knocked around. CR may have to move on if he’s the reason the team gets zero respect out on the floor.

        • Jack says:
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          Collier and Barton got called for mysterious fouls as well. They all just looked like they had no idea what sport the refs were calling.

          Is it a coach thing when the refs are tilted? That might be worth investigating. But I think it’s just hard to find good officials to call all the 400 or so D1 games every week, and the bottom-dwellers in each conference at the end of the season just get the dregs of the league’s officiating crews. The officiating was good in Boulder last night, and the other team from Oregon was just as bad (worse actually) in effort. They gave up ten minutes in.

          • mckalk says:
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            Yeah, I don’t know if it is really a coach thing, but CR has a loud voice and maybe the attitude among the officials is that he is showing them up on a regular basis. And I’m not saying the Beavs even win any of these games, but if it’s shitty officiating it should be on both sides.

            The avalanche of traveling calls against the Beavs in the Duck game still piss me off and last night the Utes were mugging the Beavs as if they knew they would not get called on it. I’m tired off Moreland getting body checked on a rebound, he loses the ball and there is no call. Then the other team hits a three.

            It’s all most like the officials have the mindset that because the Beavs aren’t a very good team, or maybe not a well coached team,they don’t deserve to get the benefit of the doubt.

  • rsteve503 rsteve503 says:
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    Well, if CR needs to go, a season like this will move that along. Seems clear he is not developing as an in-game coach or teacher or motivator….

  • Jack says:
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    I think John Calipari needs to be fired.

    I mean… he has a top five recruiting class for years on end, and he can’t even make the tourney?

    I think this warrants a petition. Then we can all go whine about it on various message boards.

    😉

    • rsteve503 rsteve503 says:
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      Hey, whining is fun. Ok…..just fer you — HIP HIP HOORAY!

      I like CR but he doesnt seem to be able to do the getting more from less thing.

      • Jack says:
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        I’m 50/50 on reasonable ideas. I’m not against canning CR. But I also understand he just got a bad hand dealt this year.

        If I’m looking for a replacement, I’m starting with Michael White.

  • beaverkman beaverkman says:
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    I have giving up, dropped the OSU basketball Hoops feed on twitter (was never following Coach Robinson). Far cry from last Summer when we talked about booking a trip to Vegas for the conference tourney. Sure glad we didn’t do that.

    Thank God, for Baseball!!

  • helmsley says:
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    from today’s Salt Lake Tribune: This was an old-fashioned whipping of OSU, a win that drove the Beavers into submission. By the middle of the second half, Oregon State’s Craig Robinson was finished coaching, sitting motionless on the bench other than hastily waving a sub into the game.

    I didn’t see the game but assuming the refereeing was as awful as Jack says it was, it’s little wonder they all gave up. I also don’t understand whatever happened after almost every halftime break – usually with a lead and then collapse.

    This is so sad – one wonders where it all went wrong. Women’s basketball wasn’t very good either.

    At least there will now be a practice facility but who’s coming?

    • Jack says:
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      The reffing was terrible, but this team has faced as bad or worse over the last couple months and still didn’t give up. I don’t condone mailing it in for one game. You can only imagine how I felt for the duration of the 2010 football season. This one game was as bad as many of those games in terms of effort and frustration.

  • ObjCritic says:
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    OT – Moore staying in Miami:

    http://nfl.si.com/2013/03/08/matt-moore-brian-hartline-miami-dolphins-nfl-free-agency/?sct=uk_t2_a3

    I was hoping he’d go somewhere where he might get a chance to play more.

    Can’t imagine why’d he want a stable job and salary in Miami…..

    • ObjCritic says:
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      From the miami herald:

      The Dolphins and Moore have agreed to a new contract, The Miami Herald has confirmed; NFL.com reports it’s a two-year deal paying him $8 million…

      Moore had been expected to test free agency, where he might have been one of the most coveted quarterbacks in an otherwise weak market, but ultimately decided to stay in Miami. He’s considered one of the best backups in football, as evidenced by his 2011 season, when he led the Dolphins to wins in six of their final nine games.

      Read more here: http://www.miamiherald.com/2013/03/08/3274069/miami-dolphins-matt-moore-agree.html#storylink=cpy

      • beavergopher beavergopher says:
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        Babes on Southbeach. Gettiing paid millions to stand on then sideline, Life is good for Matt Moore.
        Don’t forget to send a check to BDC so we can hire a real B-ball coach and finish the stadium.

        • ObjCritic says:
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          Yeah, and the fool got married….

          • beavergopher beavergopher says:
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            Yeah, I bet she is a real bowser LOL.

          • ObjCritic says:
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            Yeah, I don’t think that’s the problem. In fact, I think she was an NFL cheerleader(?). Don’t remember. It just seems like such a young age to commit with so many opportunities before him.

  • ObjCritic says:
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    Another OT on a former Beaver: Didn’t realize Keenan Lewis led the NFL in pass break-ups last year. Peter King ranks him the 8th best FA on the market:

    http://sportsillustrated.cnn.com/nfl/news/20130308/nfl-free-agency-top-50-free-agents-peter-king/?sct=uk_t11_a1

    He also ranks Andy Levitre #4.

    • orangejulius orangejulius says:
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      See Butler on that list as well, and the from the picture in the article he looks bigger than I remember.

      • beavergopher beavergopher says:
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        Saw a show where they were talking to one of the Pro Bowl corners. They asked him who he thought the best corner in the league was not including himself or Revis, and his answer was Kennan Lewis.

    • beavergopher beavergopher says:
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      Obviously dad was not coaching the team.

    • Ackrite says:
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      Glad someone in Corvallis can get a late game rebound then make a foul shot

      • helmsley says:
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        Well-noted, and anyone who watched the postgame video interview with Leslie Robinson will also note that she seems to be a lovely young woman; self-assured and talented,

  • homefry homefry says:
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    Beavs were getting hammered the entire game-WTF with refs? This ain’t the NBA.

    There has been some brilliant passing this year–frustrating to see our front line dribbling heads-down into a wild shot or turnover.

    I feel bad for Collier – his injuries must screwed him up mentally. All his point blank shots are a bent elbow double clutch.

    However, Moreland is a BEAST on the boards-I laugh at some of his rebounds and rejections.

    • helmsley says:
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      I didn’t know about Collier’s injuries. What and when? I wondered why he didn’t seem to be getting much playing time.

      • mckalk says:
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        He’s taken some hard spills the last couple of years. I believe even a couple of minor knee dislocations. He does not seem to have the any vertical explosiveness or the quick first step anymore. I really thought he would be a dominate P-12 forward by this point in his career. Injuries aside, I think he can be faulted for still not developing a reliable 12-15 foot jumper (which other teams seem to be giving him). He took one against Utah that looked ugly on release. Lastly, I’m not sure he really bought into being a sixth man. It would be nice to see a big comeback his senior season.

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