17.May.2010 2010 Pre-Season Video
Hmm, more marketing nightmares for the Beavs.
This video was released last week, and I was going to let it slide since only a few thousand people were likely to see it, but Ted Miller commented on it (on his ESPN/national blog), so suddenly the entire country had their eyes on the Beavs, which I can’t recall, outside of the Fiesta Bowl or USC victories, ever being a good thing. This is the video in question:
Okay, a list of gripes:
1. The video opens by showing Quizz with a caption that reads “Category 5 Speed”. Er, no he doesn’t. In fact, speed is his one foible.
2. Then it says “A Heisman Trophy Hopeful”. Yes, this is true, no problem there except…
3. The third caption says “The Power of a Hurricane” and shows a different player, Stephen Paea.
Okay, let’s pause. Ooh, I get it, category five speed and power of a hurricane…but…Heisman Trophy hopeful? That doesn’t quite mesh with the tropical storm theme, Beavs.
4. The video continues. The next caption is about how USC and Oregon are home games. Yay?
5. They talk about the deafening thunder of Reser Stadium. Okay, I have been to Reser many times. It’s never deafening. The fans are too far from the field, the rafters are open, etc. In short, a lot of noise escapes. Compounding the statement is that last year’s attendance was horrendous, and the home games were actually quiet.
6. Next graphic is about tickets being $49. That is just flat out tacky and shouldn’t be in a marketing video. If the video were done right, the product would sell itself.
7. “The Storm is Building”…with dramatic drum crescendos as the backdrop. Question: when was the last time there was a hurricane in the state of Oregon? My guess would be never. So why a HURRICANE? This idea makes no sense! This is not the ACC country, folks.
8. After “The Storm is Building” there is silence and “I am Orange” flashes on the screen. Oh, so we’re back to last year’s slogan? Way to assemble a new, concise, and focused message!
Okay, so I have eight gripes.
The overall feel of this video is Bush League. The message is a jumbled hodgepodge of fibs (Quizz having “category 5” speed, west coast hurricanes, etc). It honestly has the look and feel of a student-intern job. The program would be better off not marketing their product at all rather than putting out second-rate material.