31.Aug.2012 Just When You Thought OSU Marketing Could Only Get Better…

Filed In: Media
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It gets much, much worse.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I mean, the "beaver" thing has always been a running joke, but to turn into into a marketing campaign? I guess it's one way to get attention. Do you guys think they even realized? Also, they used a woman who looks like a beaver (the animal). Just…weird. Twitter is blowing up over this…a lot of people laughing at OSU rather than with them.

If anyone wants to defect to the Ducks at this point, I'll completely understand.

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  • progressivebeav says:
    August 31, 2012 at 12:01 pm
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    What the heck, we have so many talented Beavers. They totally missed their opportunity to put Sara Jean Underwood “on it”.

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  • bone says:
    August 31, 2012 at 12:03 pm
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    WHY???

    Using Beavers to help economic problems? I mean its going a little old school, very old school.

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  • Bob says:
    August 31, 2012 at 12:03 pm
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    She does look like a beaver now that you mention it.

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    • angry says:
      August 31, 2012 at 12:07 pm
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      She looks exactly like the logo!

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      • MonkeyLuven says:
        August 31, 2012 at 2:26 pm
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        My guess is that the originator intended to pun the Portlandia skit, “Put a bird on it”. Then the dual meaning would attract a hip(ster) crowd familiar with the meaning as well as drive attention toward the educational context of having an educated Beaver alum used to correct an industrial problem.

        It’s still horribly, horribly wrong.

        Everyone in this forum is now dumber for having seen this.
        I award you no points.
        And may God have mercy on your soul.

        Reply
  • CraigBeav says:
    August 31, 2012 at 12:10 pm
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    Oh dear:
    http://i.imgur.com/yNSG5.png

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  • CraigBeav says:
    August 31, 2012 at 12:16 pm
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    The ducks make a sweet Gangnam Style parody video, and we get this :(

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  • bendbeaver says:
    August 31, 2012 at 12:44 pm
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    The Beaver jokes are already out there, might as well bring it to the surface and take control of it.

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    • Jack says:
      August 31, 2012 at 12:49 pm
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      Poli Sci:
      “Beavers Study Foreign Interventions”

      Reply
    • Jack says:
      August 31, 2012 at 12:50 pm
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      Quantum physics:
      “Beavers Ponder Dark Matter”

      Reply
    • Jack says:
      August 31, 2012 at 12:53 pm
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      Philosophy:
      “Beavers Know Sound of One Hand Clapping”

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    • angry says:
      August 31, 2012 at 12:55 pm
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      Why weren’t you petitioning for beaver joke ads, then? After the fact, you apologize for it with this stance, but you weren’t asking for it before it happened. Do you realize how delusional and flawed that is? You LOVE OSU, and they can do no wrong–you’re like the Manson family.

      Reply
      • bendbeaver says:
        August 31, 2012 at 3:02 pm
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        Was Charlie a Beaver fan?

        I’m not delusional, I just have a sense of humor, and so does the person who thought of this campaign.

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        • rsteve503 says:
          August 31, 2012 at 7:18 pm
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          No, its what you call, a sense of humor. Charlie Manson smiled a lot, too.

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    • Jack says:
      August 31, 2012 at 12:58 pm
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      Archaeology:
      I’m not going to touch this one. :)

      Reply
  • SanDiegoBeav says:
    August 31, 2012 at 12:48 pm
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    Unbelievable. Is this a real ad or did someone just photoshop this thing? From the heading, to the lady that looks like a beaver, to “powered by orange?” This can’t be real.

    Reply
  • NCAA_viOlation says:
    August 31, 2012 at 12:52 pm
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    Anybody who’s seen Portlandia knows what they’re trying to do. There’s a sketch/bit on that show where Portland artists show you how easy it is to improve pretty much anything you own. Just “put a bird on it.”.

    http://www.youtube.com/watch?v=0XM3vWJmpfo

    Have an ugly mailbox? Just put a bird on it. Anyway, I’m assuming the message here is, “You’ve got an economic problem? Just put a Beaver on it”

    It’s funny I guess, but it was already a joke the first time around, so why insert yourself into the joke? I’m not sure.

    I feel like we’re in high-school again though for poking fun at a lady who looks a little Beaver-ish. Is that really necessary?

    Reply
    • Jack says:
      August 31, 2012 at 12:55 pm
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      Yeah… considering she’s probably someone who can melt all our computers remotely if she was so inclined.

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    • angry says:
      August 31, 2012 at 12:57 pm
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      It’s not like we’re calling her ugly or saying she’s horrible for it. If someone looks like a beaver and you say “hey that person looks like a beaver” it’s pretty much just observation.

      Reply
      • Jack says:
        August 31, 2012 at 12:59 pm
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        Well… at least trot out a logo that isn’t ugly.

        Reply
      • ObjCritic says:
        August 31, 2012 at 3:37 pm
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        True. And some beavers look very attractive and compelling….

        Maybe they’ll put that mug/picture on the 50-yard line at Reser instead of the ol’ Benny Beaver.

        Reply
    • CraigBeav says:
      August 31, 2012 at 1:10 pm
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      I’m not poking fun at the lady. I’m poking fun at the marketing interns who posed her to look exactly the logo.

      Reply
  • presleydog says:
    August 31, 2012 at 1:12 pm
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    Come on guys you know you want that beaver (pictured) on you.

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  • BeaverBill says:
    August 31, 2012 at 1:56 pm
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    Here is my ad: The Beavers are just to rough for the Trojans!

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  • JasontheBeaver says:
    August 31, 2012 at 2:14 pm
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    This is just hysterical. That side by side Craig is wonderful.
    Guys, you can’t control this kind of stuff so just laugh at it. It only bothers you if you let it. Sure it’s silly but so what?
    Do we lose recruits because OSU comes across weird like this sometimes? Who freaking knows.
    This is a chuckle and move on thing for me. Maybe send whoever is responsible the angry muscrat side-by-side photo and tell them to think ahead next time.

    Reply
  • issaquahbeav says:
    August 31, 2012 at 10:58 pm
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    Please someone embed a photo of Sara Jean Underwood so that I can take my mind off this trainwreck of a post…

    Reply
  • JasontheBeaver says:
    September 1, 2012 at 5:42 pm
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    Psu Viking’s t-shirts say, get horny. I say put a beaver on it.

    Reply
  • EntertainedDuck says:
    September 12, 2012 at 10:03 pm
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    Weiden Kennedy wouldn’t touch Beaver marketing. They hire straight from the U of O School of Journalism. And OSU can’t afford them. Weiden Kennedy handled all of Nike at one point, forgod’s sake!! They have far better things to do. If this is how OSU grads get jobs, if this is the kind of sloppy crap marketing that is acceptable, I’d hate to see what passes in a classroom. The Ducks sports marketing was more clever than this in the 90s when they were terrible. I am embarrassed for the Beavers…I would cringe every time I saw this slapped up on a wall in Portland. Good thing you have he shame I your football program to distract you…from the rest of the world who isn’t laughing with you, we are all sincerely sorry you paid money for this.

    Reply

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