It gets much, much worse.
I mean, the "beaver" thing has always been a running joke, but to turn into into a marketing campaign? I guess it's one way to get attention. Do you guys think they even realized? Also, they used a woman who looks like a beaver (the animal). Just…weird. Twitter is blowing up over this…a lot of people laughing at OSU rather than with them.
If anyone wants to defect to the Ducks at this point, I'll completely understand.