It gets much, much worse.
I mean, the "beaver" thing has always been a running joke, but to turn into into a marketing campaign? I guess it's one way to get attention. Do you guys think they even realized? Also, they used a woman who looks like a beaver (the animal). Just…weird. Twitter is blowing up over this…a lot of people laughing at OSU rather than with them.
If anyone wants to defect to the Ducks at this point, I'll completely understand.
What the heck, we have so many talented Beavers. They totally missed their opportunity to put Sara Jean Underwood “on it”.
To be one of the star football players during her stint…
*sigh*
WHY???
Using Beavers to help economic problems? I mean its going a little old school, very old school.
She does look like a beaver now that you mention it.
She looks exactly like the logo!
My guess is that the originator intended to pun the Portlandia skit, “Put a bird on it”. Then the dual meaning would attract a hip(ster) crowd familiar with the meaning as well as drive attention toward the educational context of having an educated Beaver alum used to correct an industrial problem.
It’s still horribly, horribly wrong.
Everyone in this forum is now dumber for having seen this.
I award you no points.
And may God have mercy on your soul.
She does look like the angry muskrat!
Oh dear:
http://i.imgur.com/yNSG5.png
Hahah, precisely.
Oh my Lord…I got a serious belly laugh out of that, and it felt good!
the similarities are uncanny. I don’t know who to feel bad for, Benny or Ms. Fiez
The gopher from Winnie the Pooh is also pretty close.
REMIX: http://i.imgur.com/ixxmG.png
LOL!! Hey, at least with the Beaver, I never wondered about androgeny.
The ducks make a sweet Gangnam Style parody video, and we get this :(
I thought that video was absolutely horrendous.
The Beaver jokes are already out there, might as well bring it to the surface and take control of it.
Poli Sci:
“Beavers Study Foreign Interventions”
Quantum physics:
“Beavers Ponder Dark Matter”
Philosophy:
“Beavers Know Sound of One Hand Clapping”
Why weren’t you petitioning for beaver joke ads, then? After the fact, you apologize for it with this stance, but you weren’t asking for it before it happened. Do you realize how delusional and flawed that is? You LOVE OSU, and they can do no wrong–you’re like the Manson family.
Was Charlie a Beaver fan?
I’m not delusional, I just have a sense of humor, and so does the person who thought of this campaign.
No, its what you call, a sense of humor. Charlie Manson smiled a lot, too.
Archaeology:
I’m not going to touch this one. :)
Unbelievable. Is this a real ad or did someone just photoshop this thing? From the heading, to the lady that looks like a beaver, to “powered by orange?” This can’t be real.
Apparently it’s on the wall in PDX somewhere.
Anybody who’s seen Portlandia knows what they’re trying to do. There’s a sketch/bit on that show where Portland artists show you how easy it is to improve pretty much anything you own. Just “put a bird on it.”.
http://www.youtube.com/watch?v=0XM3vWJmpfo
Have an ugly mailbox? Just put a bird on it. Anyway, I’m assuming the message here is, “You’ve got an economic problem? Just put a Beaver on it”
It’s funny I guess, but it was already a joke the first time around, so why insert yourself into the joke? I’m not sure.
I feel like we’re in high-school again though for poking fun at a lady who looks a little Beaver-ish. Is that really necessary?
Yeah… considering she’s probably someone who can melt all our computers remotely if she was so inclined.
It’s not like we’re calling her ugly or saying she’s horrible for it. If someone looks like a beaver and you say “hey that person looks like a beaver” it’s pretty much just observation.
Well… at least trot out a logo that isn’t ugly.
True. And some beavers look very attractive and compelling….
Maybe they’ll put that mug/picture on the 50-yard line at Reser instead of the ol’ Benny Beaver.
I’m not poking fun at the lady. I’m poking fun at the marketing interns who posed her to look exactly the logo.
Come on guys you know you want that beaver (pictured) on you.
Here is my ad: The Beavers are just to rough for the Trojans!
Beavers poke holes in Trojans’ defense.
This is just hysterical. That side by side Craig is wonderful.
Guys, you can’t control this kind of stuff so just laugh at it. It only bothers you if you let it. Sure it’s silly but so what?
Do we lose recruits because OSU comes across weird like this sometimes? Who freaking knows.
This is a chuckle and move on thing for me. Maybe send whoever is responsible the angry muscrat side-by-side photo and tell them to think ahead next time.
Hey! Put a Beaver on it!
That’s what he said.
I think we have a new tagline.
Gives angry beaver a whole new… um… dimension?
Whenever Oregon State runs an ad, I’m certain they don’t stop to consider the impact it will have on recruiting. Football is a very small part of what OSU does.
OSU needs to be working with that weiden & kennedy on everything they do though.
Please someone embed a photo of Sara Jean Underwood so that I can take my mind off this trainwreck of a post…
yes please.
Psu Viking’s t-shirts say, get horny. I say put a beaver on it.
Weiden Kennedy wouldn’t touch Beaver marketing. They hire straight from the U of O School of Journalism. And OSU can’t afford them. Weiden Kennedy handled all of Nike at one point, forgod’s sake!! They have far better things to do. If this is how OSU grads get jobs, if this is the kind of sloppy crap marketing that is acceptable, I’d hate to see what passes in a classroom. The Ducks sports marketing was more clever than this in the 90s when they were terrible. I am embarrassed for the Beavers…I would cringe every time I saw this slapped up on a wall in Portland. Good thing you have he shame I your football program to distract you…from the rest of the world who isn’t laughing with you, we are all sincerely sorry you paid money for this.