10.Feb.2013 Rebranded Logo

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My thoughts in order:

  • The beaver looks like it has 1980s feathered hair.
  • Looks like a hockey logo.
  • As bad as it is, it's better than the current logo.
  • Sprague reporting this isn't the new logo. Feeling relief but also apprehension (i.e. it could be worse).
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  • homefry says:
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    Nice look~~ if you like a mix of the Lousiville Cardinal, a bit of a walrus tooth, and i “think” a Beaver, but I don’t.

  • GreatWhiteHunter says:
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    Man…why do we even need a cartoon as part of our official logo anyway? Our mascot is a buck-toothed rodent that eats trees. Even though they are the “most diligent and hardest working animal in the animal kingdom,” they are not ferocious attack animals. So why try to make them what they are not? An orange “O” is all I need for a logo. Keep the mascot on the sideline.

    • angry says:
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      I once did surveys in a river that had beaver. Never saw it because the surveys were at night, but every once in a while I’d hear a loud tail slap. Really freaky sound…especially late at night when everything’s quiet. I later learned they will attack in self-defense if you startle them.

      • GreatWhiteHunter says:
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        Yeah, beavers can get really nasty when cornered. They can flat out shred a dog. I still stand by my position – the angry beaver looks ridiculous and is a stretch for most people.

        The “tail slap” has about given me a heart attack on several occasions…LOUD.

        • beavergopher says:
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          I was face slapped by some beaver back in the day. Yes they can be nasty.

    • oneoldbeav says:
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      A simple block “O” in orange on one side of a carbon/graphite helmet would suit me just fine. I realize the “logo” goes lots of places besides FB helmets, the block “O” still beats this latest attempt.

    • hhh says:
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      don’t mess with a beaver. or any rodent for that matter. just cause they dont eat meat doesnt make them nice

  • hhh says:
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    Terrible. Not buying anything with this logo.

    Fighting Nutrias!!

    • orangejulius says:
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      that’s what they forgot…”Beavers” in some horrible script font so everyone could tell it’s a beaver, and not a nutria.

      • Eric Beaver says:
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        Exactly what my duck friend called it: a nutria. It makes me feel oily and dirty. Not good.

  • whiskey soaked napkins says:
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    I don’t think its awful. But I don’t think its great either. Just meh

  • HopefulBeav says:
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    I don’t mind it. There’s going to be the initial shock factor where people will be resistant to buying into a new look, but I could see this being popular after a while. I like it more than the currently used logos. It fits in with what I have been picturing our new look to be. Kind of retro-y (yes I just made up a word).

  • ObjCritic says:
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    Anyone wonder if they were clever enough to do a test leak and gauge reaction? I wouldn’t normally think so, but with the new marketing guy, maybe?

  • whiskey soaked napkins says:
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    but also not certain this is even the real thing. I’ll wait until the new stupid rebranding happens in the spring before I form a negative opinion on our shitty design. And believe me it will be shitty. It’s OSU afterall

  • helmsley says:
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    It looks like one of those things that are 2 different pictures (is it?) look at it one way, well you know the rest.

    The logo doesn’t particularly concern me. What does, is the OSU blurb on televised games – it’s horrible. I’ve seen middle school projects that were classier.

  • angry says:
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    Just got back from a 20 mile bike ride and with fresh eyes, and now I kinda like it. Don’t love it, but it is definitely better than the current logo.

    • Beavergopher says:
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      Unless we are changing our names to the Sabre Tooth Rivercats, this thing blows.
      Block O and bring back Benny as the alternative. Until we win a couple Rose Bowls, everyone
      not on the west coast will think it is U of O anyway.

  • Beaver Byte says:
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    Interesting. Some positives but more so if there is alot more to come. Is it mid field worthy? Good that is has more energy and does look something like the golf club rumor we heard about. You have to break down all the clues to see if this is likely legit or not and how much more is yet to be revealed.

    Oregon State’s New Logo Leaked?
    http://beaverbyte.com

  • orangejulius says:
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    not as bad as the current pos does not make it good. but it is better.

    i had a similar thought to someone above, this may just be a test balloon to gauge reaction.

  • angry says:
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    I wonder if they’ve thought about changing the team name to something that’s easier to draw. Or just having a mascot and no logo, as mentioned. I’d like all black/white matte helmets.

    Anyone know where I can find a history of all osu helmets/logos? I came across a site like that years ago but can’t find the bookmark.

    • uncanny says:
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      I’d love it if we had those matte black helmets, minus the big stripe, that we wore for the civil war a couple years ago. In fact, I think a slight variation of that entire uniform would be the way to go. We’re never going to compete with the Ducks in terms of flashiness but there are ways to have a cool, yet old fashioned look. This new logo is not the way to do it. I’ll be extremely disappointed if this is the result of the rebranding effort.

    • ScruffyChipmunk says:
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      http://www.nationalchamps.net/Helmet_Project/

      • angry says:
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        Nice, thanks. 1974 looks pretty good. It screams “we can’t figure out how to draw a beaver.” At least they’re being honest with that one.

      • orangejulius says:
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        My pick of those is the 65-72 /ProCombat variant that they wore in the Civil War 2010; notably ,none of which helped in developing a winning tradition.

        If they used something similar or add either a block O or player number it would suit me fine.

  • steveEbeaver says:
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    OT– but the Beavs are attempting to play BB. I don’t know why but Roberto never gets a call his way. Beavs down 23-14 midway 1st half.

    • bendbeaver says:
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      I couldn’t believe that the elbow to the gut in the Utah game was a no-call, even after they reviewed it. I was thinking the Utah guy might get tossed.

  • bendbeaver says:
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    I was thinking it’s not the final Beav logo. It’s too much of a rip off of some NFL team.

  • GoBeavs90 says:
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    Looks like this is the game where Ahmad Starks loses his mind. 17 points in the first half and 5 threes

    • GoBeavs90 says:
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      Joe Burton on the verge of another double-double. 14 points and 8 rebounds with 14:22 left

  • WFO says:
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    Does anyone remember a thread a while back where we discussed logos?

    We threw out ideas and some Photoshop wizard drew up some concepts. This new logo reminds me of some of those drawings. Anybody know where to find that thread? Wanna see if my memory is failing me…

  • mckalk says:
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    Beavers up by 7 with about 14 minutes left, shooting the ball out of their minds….it would be nice to see them finish off a good team.

  • presleydog says:
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    anyone got a link to the game?

    • mckalk says:
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      No links, there was one listed on First Row Sports before the game, but they took it down.

    • bendbeaver says:
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      Our Ukrainian friends no longer friends of the Beaver.

      • presleydog says:
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        damn you first row sports- that’s all I got to watch miserable beaver basketball and you take that too. bastards!!

      • mckalk says:
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        I know, this is about the third time they have posted a link and then took it down. Beav basketball irrelevancy.

      • beavergopher says:
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        That new logo scared them.

  • mckalk says:
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    Beavers had four chances to extend the lead to 9 or 10 points and do nothing. Buffs then hit a three and are back within 4. These five or six point swings to the negative have defined the Beavs this season.

    Collier is having an awful game too, it seem like every time he tries to finish, he gets his shot blocked. I don’t remember it being such a problem last year. Has he put on weight or has the rest of the league finally realized he’s left-handed?

    • GoBeavs90 says:
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      2 of 10 shooting now, missed a bunch of shots to allow Colorado to hang around.

    • beavergopher says:
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      I betting it is his knee,
      However, on gametracker, his candy corn figure seems to jump just as high as the CU candy corn figures. Perhaps we can play the rest of our schedule on gametracker?

      • mckalk says:
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        Gametracker is an unparalleled sports experience.

      • bendbeaver says:
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        I was wondering if it’s his knee, too, but the psychological part of it. His game is under the hoop bashing it out. After his knee cap dislocated a couple times, I said if he keeps doing that, he’s going to blow his ACL. He may realize this, too. It makes you more tentative, for sure.

  • GoBeavs90 says:
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    Beavers dominating the boards 35-25. Lately they’ve been great on the glass.

  • mckalk says:
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    Buffs within one point.

  • GoBeavs90 says:
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    Wow, huge three by Olaf. Beavers up 61-57 with 5 minutes left

  • GoBeavs90 says:
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    OSU is gonna give this game away with turnovers. 19 turnovers is unacceptable.

  • mckalk says:
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    God Damnit…..one game…just one f-ing game…..execute with intelligence and precision down the stretch…..am I asking the impossible????

  • GoBeavs90 says:
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    All the Beavers had to do was take care of the ball and they win this game. That’s it. Colorado can’t stop them, but they go ahead and give away a game

  • mckalk says:
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    Holy shit has Schaft committed three turnovers in a row?

  • GoBeavs90 says:
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    This is the classic “Beating yourselves”. If the Beavers have 15 turnovers instead of 21 and this game is almost over with a Beavers win.

  • bendbeaver says:
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    I’m calling a Beav win, haters.

  • beavergopher says:
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    Nelson’s candy corn figure didn’t thump his chest and kiss his fingers before shooting his free throws. What’s up with that?

    • mckalk says:
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      Gametracker has not changed in 15 freaking years, it looks like same as when i had an AOL dial up connection.

  • mckalk says:
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    And Starks fouls with 4 seconds on the shot clock.

  • GoBeavs90 says:
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    What a choke.

  • bendbeaver says:
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    Looked like a clean steal by Roberto.

  • GoBeavs90 says:
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    When the Beavers went up 56-49, it really felt like they were gonna pull away and win this game, then they proceeded to turn it over 11 times in the final 11:09

    • whiskey soaked napkins says:
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      and that surprises you? This team hasn’t ever valued each possession and take care of the ball

      • GoBeavs90 says:
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        Turnovers haven’t really been a big team issue, so that does surprise me, but not surprised they found a way to lose.

        • whiskey soaked napkins says:
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          I decided to give you the benefit of the doubt and went and looked at the box scores of all our conference games. I would buy your argument, but it seems the better the competition, the more turnovers we have. only 3 games have we had single digit turnovers. So in your opinion if turnovers have not been a major issue, what is the biggest problem with this team?

          Colorado – 21
          Utah – 8
          Stanford – 14
          Cal – 10
          WSU – 9
          UW – 12
          USC – 14
          UCLA – 17
          Arizona – 14
          ASU – 8
          UO – 14

          • GoBeavs90 says:
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            I think 14 and under turnovers is something I could live with, when it’s 15 and over then it’s a problem. They’re averaging about 13 and a half turnovers a game, that’s not too bad, issue with this team had been defense for a while, but I think it isn’t even a single issue. Defense has been getting better slowly, outside of the Stanford game. But every game it’s always something different that goes wrong. One game it’s defense, the next game it’s turnovers, next game it’s defensive rebounding. It feels more like a mentality thing. They for whatever reason cannot put together a complete game. They improve in a certain area and then struggle in an area where they’ve been playing well. If OSU has an average turnover game, they win tonight and start building confidence moving forward. Instead they have a horrible game with turnovers and it costs them the game. For their next game they’ll probably take care of the ball, shoot well, make their free throws but get crushed on the boards.

            • whiskey soaked napkins says:
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              since I had no way of watching the game and thankfully did not witness it, was it CU’s defense or OSU just not taking care of the ball or both. Not sure its mental. I think its shitty coaching. Especially the defense. But I haven’t watched much lately to notice if it has improved or not.

  • mckalk says:
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    I guess it’s another loss further from the CBI. CR better figure out something for next season.

    • beavergopher says:
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      This loss is squarely on the Angry Muskrat. Is there any doubt if we had adopted the Saber Toothed
      Rivercat logo prior to the game we would have killed the Buffs? Logos have consequences people.

  • VA:F [1.9.22_1171]
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    Watching live (big mistake) at the 14:22 break Beavs up 5. Wife says “they might win this one” Me…”No they will find a way to blow it.”

    And verily thus speaketh the bonehead and it came to pass. 2-10-13

  • Beavblazer says:
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    FWIW, this guy says he’ll have an update tonight on Edward Williams and he says it’s a “shocker”

    I’m prepared to be underwhelmed….

    https://twitter.com/DashoneSr

    • GoBeavs90 says:
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      Yeah, if it’s a shocker I highly doubt that means he’s coming to OSU.

    • GoBeavs90 says:
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      I like how he’s milking up every last second. Dude said he would break the news three hours ago, but nothing yet. He’ll probably announce it tomorrow.

  • Timber! says:
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    That can’t be the real logo…I’d be surprised if Nike let something like that logo get through if they want to maintain their reputation for logo design. It’s better than the current Beav logo but it’s too unrefined to be a polished and finished logo. For example…the white highlights in the eyes are amateurish looking.

  • whiskey soaked napkins says:
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    I vote OSU either eliminates mens basketball or drops down to a weaker conference. It’s apparent the athletic department doesn’t give a shit about the program and doesn’t want to spend money on it.

  • steveEbeaver says:
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    At the half I went and got Chinese take-out. When I got home the wife had switched to watching season 1 of Portlandia. She said that we could switch back to the game if I really wanted to but I said no I’m pretty sure of the outcome and I don’t need to watch another train wreck. Thanks for the confirmation guys.

    • whiskey soaked napkins says:
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      why on earth would you want to watch that shitty show? I watched it once. And it was an hour of my life I will never get back.

      • steveEbeaver says:
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        I lived in Portland in the 90’s and they portray the hipster dufuses exactly right. They’re so full of themselves it’s laughable. So glad to be outa there.

        • whiskey soaked napkins says:
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          well good for you. I couldn’t live in that shit hole either.

          • bendbeaver says:
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            Portland’s a great city and beats out any other city of comparable size. I’ve been to shit hole cities, and Portland definitely isn’t one of them.

            • whiskey soaked napkins says:
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              its a nightmare getting in and out of portland and the people there are all smug buttholes. So in my opinion it is a shit hole. But you are entitled to your own opinion.

              • bendbeaver says:
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                Regarding traffic, the only issue I’ve had is driving south on I-5 at 5:00. I don’t have much experience going back and forth over the river. I’ve never had an issue going in and out on the eastside. Again, compared to other cities, traffic moves really well. It moves even better by bike.

                Smug buttholes don’t seem exclusive to Portland. You can find them anywhere, so I don’t let them bother me.

      • whatever says:
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        Which is weird, because it’s a half hour long show.

    • ObjCritic says:
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      Portland risk progressing up it’s own ass if it believes it’s press too much, and I think the show is a kind of commentary on that. i think Portland is one of the more liveable “big” cities, more like a big town or small city really….but I’d prefer it over Seattle, LA, etc. There was a Portlandia piece on a “mixologist/bar tender” I thought was hilarious and pretty damn accurate for some establishments.

      What cracks me up is going to a restaurant and listening to people waiting for their tables and you catch conversations and they KNOW they’re going to love it, because they’ve been told they should, not because they’re thoughtfully evaluating food, service, and competitive offerings and prices…

      Bland, ubiquitous offerings like the pearl district can make you wonder if they place is going to keep any real soul to it, I certainly hope so.

      I don’t think Portland needs hockey, MLB, or NFL, all of whom threaten to fuck and run “their” city every time the want a better stadium, but I think it’d be fun if they had a decent stadium to host a “neutral site” civil war football game every 3 years…yeah, I know, those games aren’t supposed to leave campuses or be neutral, but it’d be entertaining if one side were reserved for the orange and black, the other side for green/yellow/white/silver/gray/black/fuchsia/whatever……

      I like to visit Portland still. So far. There’s still some genuine places there.

      • whiskey soaked napkins says:
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        portland doesn’t want mlb, nhl, or nfl. They want their gay ass soccer. Remember they ran off the portland beavers AAA baseball team for that

        • whatever says:
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          The Beavers ran themselves off with dismal attendance. Don’t blame soccer fans who actually care for and support their team.

          • whiskey soaked napkins says:
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            no, the the people’s republic of portland ran them off by replacing PGE stadium with jeld wen and did not configure it for baseball. You are correct about the dismal attendance though. It just goes to show that portland yuppies care more for a gay european sport than america’s past time. Which is why mlb, nhl or nfl will never come to portland. I’m surprised the blazers are still there.

            • bendbeaver says:
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              Lighten up with all the ‘gay as an insult’ references in your posts, okay?

              • Kenny Beaver says:
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                Whiskey, your posts show your naivete and leads one to believe that you live in some back woods town. Portland is full of great Beaver fans and if you can’t see that then that is a reflection on you and not them. Also, I believe that most of Beaver Nation do not share your homophobic views. We are thankful that you do not live in Portland.

                • whiskey soaked napkins says:
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                  if corvallis is some backwoods than I suppose so. PC run amok in this country can suck my ass. We have always referred to something that we thought was stupid as gay. What anyone else does in their own bedroom is none of my concern nor any of my business. I believe I can form my own opinion about the people’s republic of portland and the sport of soccer and since this is america and you are free to disagree. If you don’t like something I have written, don’t read it and don’t respond. It’s really that simple. And lastly thank you for proving my point about portlanders in your response.

                  • Jack says:
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                    Are you kidding me?

                    In all that mess of a meth-head’s paranoid rant you actually spelled amuck correctly?

                  • bendbeaver says:
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                    I find that people who complain about “PC run amok” basically want to be dicks and that’s their response when they get called out on it.

              • whiskey soaked napkins says:
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                how about you just don’t read or respond?

            • krogercomplete says:
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              This town is nuts for the Blazers. If the team ever moved, there would be a riot. I think another pro sport could do well here.

            • VA:F [1.9.22_1171]
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              I pretty much ignore her posts. there is no there there. Should change the name to Whiskey soaked tampon. JB

              • whiskey soaked napkins says:
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                don’t you have an wishbone qb that can’t throw a football to save his life to recruit?

  • Will Overhead says:
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    No self-respecting hockey team would take this as their logo.

    The official reveal will be at the spring game…hope it’s better than this.

  • mckalk says:
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    It’s a Beaver for godsakes, there’s never going to be a great result, we can only hope for something that is not a mockery. “Luck O’ the Beavs” is that the mascot is a Beaver and that die was cast many years ago.

    • angry says:
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      It’s a shame because they’re cool animals, just not photogenic.

    • ObjCritic says:
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      “It’s a Beaver for godsakes, there’s never going to be a great result,”

      That’s why it may be better to not incorporate it into a logo – its difficult to make look good. The other point that occurs to me is that a beaver is a pretty distinct animal and most people have an image of a buck-toothed animal with a flat tail. Does it actually help to make a logo out of a beaver and put it on a helmet or uniform? OSU’s trying to figure HOW to do it, without first asking IF they should, probably because they’re trying to distinguish themselves from Ohio State University (block O) and Oklahoma State (OSU with same color scheme).

      Leave it off, go for the block O, and have some student run around on the sidelines and grandstand in a beaver mascot costume…you want to distinguish the team from Ohio State or Oklahoma State U, beat them in a meaningful bowl game.

  • Kenny Beaver says:
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    If there is anyone out there who still thinks Lane Kiffin is an upright and honorable coach, then read this. He just screwed this years running back recruits by firing the guy who they thought they were going to play for. Kiffin knew he was going to let this guy go and he waited until he had commitments from kids and then slapped them in the face.

    Kennedy Polamalu will not return as offensive coordinator/running backs coach at USC, it was announced Sunday by Trojans coach Lane Kiffin.
    Polamalu is the fourth coach to leave the USC staff since the conclusion of the 2012 season, following assistant head coach Monte Kiffin, linebackers coach Scottie Hazelton and defensive backs coach Marvin Sanders.

  • Jack says:
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    Re: the logo

    I still like it better than what we have. But the double dotted eye just bothers me for whatever reason. i do like that it’s orange, not brown. At least they got that right. I think it would be a little better if it was softened a little… not so jagged. And maybe it’s placed on an O with a beaver tail pattern to round it out?

    My favorite beaver logo by far is the newer Parks Canada logo. But the old one is cool too. Maybe we should just lease that one.

  • Beavergopher says:
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    They should have Larry Flynt design the new Beaver logo.

    • mckalk says:
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      I’m not sure how well the Flynt design team would work with an orange and black color palate, but I can reference the Halloween issue October 1997 for some..ummm inspiration.

    • ObjCritic says:
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      Maybe you should change your name to GoFerBeaver….

  • Beavblazer says:
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    Rumors out there that Lane Kiffin has tried to hire Coach Cav away from us but Cav declined the offer.

  • mb says:
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    After live trapping and studying Nutria in the Andes (they are not happy campers when you remove them after an icy night in a foam padded leg trap), after having stepped on (not full weight, not on purpose) a real Beaver (Castor canadiensis) in the Trinity River of Norcal (again not happy camper) and after having a Mountain Beaver (Aplodontia rufa) brush against my leg in the Siskiyous when I foolishly blocked the path to a burrow (repeat, not happy camper), I think that I can say that this logo does not look like any of them.

    • mckalk says:
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      If Gopher won’t say it then I have to…..MB, you have experienced much Beaver in your lifetime in a variety of different positions and I honor you for that.

  • bendbeaver says:
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    Hunt’s ‘Beaver’s by the numbers’ has been a painful read lately, But this piece from today’s installment was a kick in the sack:

    “6 – Pac-12 games the Beavers have led at halftime. If they had kept those leads, they would be 6-5, two games out of first place and just a game behind Oregon.”

  • progressivebeav says:
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    How the fuck did Barner win the Amateur Male Athlete award last night? Conforto and Poyer were much better nominees.

    http://oregonsportsawards.com/awards.html

    • Beavblazer says:
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      You’d think a guy from the state of Oregon would win that award.

      Poyer is schtupping the daughter of a very influential man in the state though, so maybe the outcome was influenced by that?

      • Beavblazer says:
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        ooops!, Barner is the one doing the schtupping, not Poyer. Although I’m sure Poyer does just fine for himself.

    • ObjCritic says:
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      Yeah, how man all-american lists did he make? Did he play a more difficult position – is it easier to play RB in the Ducks offense or CB in the Beavers defense?

      Poyer was very nearly a consensus all-American, he should have won the award.

  • OStateJake says:
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    Anything on Williams or Taylor?

  • ObjCritic says:
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    Not much of a video, nothing on the recruits themselves, but good to see Matt Moore coming back on an annual basis. Hughes looks bigger, Riley needs a tailored suit and a tie width from this century, Jacquizz looks like his Falcons helmet was too tight all season. And he JUST took it off. Weird.

    http://www.youtube.com/watch?v=Hcc8mnwHmkI&feature=youtu.be

    OT – Like the “Brick Squad!” tribute at the beginning…couple of good shots at PettiboneHead’s favorite inflatable helmet, terrible, music.

  • Jack says:
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    I’m hearing this is the real logo. Nike does three things. They design. They market. And they distribute.

    This would be a failure of the latter. Reading some of the comments out there, some people think the Beaver Shark is also a design failure. I think it’s better than the angry brown muskrat with the lousy script. So I guess I think it’s a design meh.

    All we have to do is wait for the marketing? Maybe they’ll get Mars Blackmon for that.

    Apparently a shipment was distributed early and actually placed on some shelves before they were recalled.

    Major fail.

  • Beavblazer says:
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    http://sphotos-b.xx.fbcdn.net/hphotos-ash3/531701_10200653622531682_493889619_n.jpg

    The more I see this the more I think it’s been faked. The t-shirt looks way too flat in the area with the logo, especially considering the sizing sticker has a curved appearance. It’s almost like there’s a piece of cardboard inside the shirt to keep it flat, but obviously there’s no cardboard in there. Also, the swoosh isn’t centered. Another cue, look at the shoulder area to the upper left of the photo. The orange changes colors up there. Poor blending by the photoshopper. This is probably why the version you’ve seen on other websites has that portion cropped out. The first time this logo was posted was by this guy on facebook:

    http://www.facebook.com/photo.php?fbid=10200653622531682&set=a.2551067144684.143578.1494044478&type=1&theater

      • Beavblazer says:
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        This looks more legit. Dont like the orange outline on the black shirt. the pic i posted still looks faked in my opinion

      • Beavblazer says:
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        There are quite a few inconsistencies between the logos on these 2 shirts. forgetting the outline on the black shirt, the other parts of the logos have their own distinct shapes.

        • Jack says:
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          I thought so at first too. But it’s that damn outline on the black shirt that throws off the visual. They’re the same.

          They should have made a pencil-thin outline instead of the broad one they created.

          • Jack says:
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            However, it may be the light, but it looks like the oranges are different from one shirt to the next.

          • WFO says:
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            Agreed on the outline. The broad outline makes the black shirt logo look kinda blocky and odd,at least compared to the non outined version.

            The design is an overall improvement compared to the cursive muskrat. I’m not in love with it but I don’t hate it either.

            It does have a bit of conehead going on. “We are from France”…

            • Dwill03 says:
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              Yayyyyyy for $35.00 t shirts!

            • Jack says:
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              I’ve seen a lot of comments on the shape. It looks like a beaver shark. It looks like an axe head. It looks like a wing. The teeth form an N. The eyes are vacant.

              Still, everyone likes it better than the angry muskrat, which apparently is now a “concerned” beaver. But I think it’s funny that all of the usual uniform/logo critics think the old Benny logo is the best of the three.

              • ObjCritic says:
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                Read one comment that the current “angry beaver” looked like it was in the middle of a seizure. Pretty damn accurate.

                Leave the beaver off the helmet, go with a orange, black, and maybe even white, block “O.” Put the old Benny Mascot pic on the field (maybe give him an “angry” eyebrow with his smile). It would then look like “big boy” college football…..god what an annoying term/cliche/reference point that’s become. Thanks Nick.

      • Timber! says:
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        Logo designs go through many, many mockups before a final version is decided upon. I’d place money on it that Nike willingly “allowed” THIS highly revised mockup version to leak out, but I bet it’s not the final version.

    • orangejulius says:
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      Those pics don’t look faked to me. They look like a distribution fail per Jack’s source.

      I stepped back and looked again today, and I like it more. Still not “WOW,” but better.

      Or maybe I just hate the current version that much.

      I still would prefer something that incorporates the other distinctive characteristic of the beaver, it’s tail.More along the lines of this…
      http://dribbble.com/system/assets/110/31664/screenshots/613896/beaver.png?1340286356
      or the logo Jack found in Canada.

      • progressivebeav says:
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        That Canada logo does look good. A nice Nittany Lion feel.

        I’m curious to see the word mark for the re-design.

      • ObjCritic says:
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        Kind of looks like a buck-toothed cat raising its head from a bowl of milk, but I agree with you, the integration of the distinctive tail was pretty well done.

        I think people need to stop trying to make the beaver look like its an aggressive predator.

  • osubaby says:
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    This may sound crazy, but maybe the shirts are a redesign of Beaverton High School. They are also the Beavers…

  • ObjCritic says:
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    The oregonian weighs in, and Hatfield says he wouldn’t comment on logo. Apparently going to OSU officials with products/information in 3 – 4 weeks:

    http://www.oregonlive.com/beavers/index.ssf/2013/02/osu_rundown_28.html#incart_river

  • angry says:
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    The biggest problem with this logo is it doesn’t sum up the football team or university. I thought they were going to try to come up with something blue collar and old school. This logo doesn’t convey that at all.

  • osubaby says:
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    Anyone have word on Taylor or Williams?

    The logo reminds me of the ducks hyperspeed logo
    https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQ1sxZHkPI7jjc-xbakhU5x8-3MpeFUBgYWLV3LS2MU35WFh5Vl

  • Timber! says:
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    The logo: keep in mind Univ. of Oregon had several logos that went public that never “flew” before the final toilet seat was revealed. These included duck heads and other failed attempts at depicting their mascot.

    We’ll see…

    Don’t you think this Beaver logo is a decoy/fake/teaser/nothing to do with Nike for the final presentation?

    I do.

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